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TED (Technology, Entertainment, Design) is a non-profit organization devoted to 'Ideas Worth Spreading.' It began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. The core of TED's operation is the annual TED Conference and other global TED events, which bring together leading thinkers and doers to give short, powerful talks. These 'TED Talks' are then made freely available online, forming a vast digital library of knowledge and inspiration. Beyond the talks, TED has expanded into various initiatives including TED-Ed (educational lessons), TED Fellows (supporting rising innovators), TED Translators (globalizing content), TED Circles (community discussions), and TEDWomen (focusing on women's issues). Its business model relies on a combination of conference ticket sales, sponsorships, grants, and philanthropic support, allowing it to offer most of its content for free to a global audience, thereby fulfilling its mission of disseminating knowledge and fostering understanding.
Major Markets
Key Competitors
Coursera
MasterClass
Symphony
Coursera
Wide range of courses from top universities
Strong brand recognition in online education
Flexible learning options (on-demand
self-paced)
High cost for certain specializations and degrees
Overwhelming choice for new users
Variable course quality depending on the partner
Expansion into emerging markets
Partnerships with more industry leaders
Development of more accredited degree programs
Competition from other MOOC platforms and bootcamps
Decreased demand for online learning post-pandemic
Maintaining high engagement rates for long courses
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