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TED (Technology, Entertainment, Design) is a non-profit organization devoted to 'Ideas Worth Spreading.' It began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. The core of TED's operation is the annual TED Conference and other global TED events, which bring together leading thinkers and doers to give short, powerful talks. These 'TED Talks' are then made freely available online, forming a vast digital library of knowledge and inspiration. Beyond the talks, TED has expanded into various initiatives including TED-Ed (educational lessons), TED Fellows (supporting rising innovators), TED Translators (globalizing content), TED Circles (community discussions), and TEDWomen (focusing on women's issues). Its business model relies on a combination of conference ticket sales, sponsorships, grants, and philanthropic support, allowing it to offer most of its content for free to a global audience, thereby fulfilling its mission of disseminating knowledge and fostering understanding.

Major Markets

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Coursera

MasterClass

Symphony

Top Marketing Channels

Coursera

  • Social Media Marketing
  • Examples: Facebook Ads, LinkedIn Sponsored Content, Instagram Stories
  • Campaigns: Upskill Your Career, Learn Anywhere Anytime, Master New Skills
  • Content Marketing
  • Examples: Blog posts, Whitepapers, Case studies
  • Campaigns: Career Success Stories, The Future of Work, Skill-Up for Tomorrow
  • Email Marketing
  • Examples: Promotional newsletters, Course recommendation emails, Enrollment reminders
  • Campaigns: New Course Announcements, Personalized Learning Paths, Limited-Time Offers

Top Sales Channels

  • Direct Sales (B2B)
  • Enterprise sales team, Corporate partnerships, University collaborations
  • Coursera for Business, Coursera for Campus, Upskill Your Workforce
  • Online Course Platform
  • Coursera.org website, Mobile app, Course catalog
  • Enroll Now, Start Your Free Trial, Specialization Discounts
  • Affiliate Marketing
  • Education blogs, Tech review sites, Career coaching platforms
  • Partner Promotions, Referral Bonuses, Exclusive Affiliate Offers

TED SWOT Analysis

Strengths

Wide range of courses from top universities

Strong brand recognition in online education

Flexible learning options (on-demand

self-paced)

Weaknesses

High cost for certain specializations and degrees

Overwhelming choice for new users

Variable course quality depending on the partner

Opportunities

Expansion into emerging markets

Partnerships with more industry leaders

Development of more accredited degree programs

Threats

Competition from other MOOC platforms and bootcamps

Decreased demand for online learning post-pandemic

Maintaining high engagement rates for long courses

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