Find stats on top websites
Major Markets
United States
India
United KingdomKey Competitors
Select a competitor
Coursera
MasterClass
Top Marketing Channels
Coursera
- Social Media Marketing
- Examples: Facebook, LinkedIn, YouTube
- Campaigns: Upskill Your Career, Learn Anywhere, Start Your Free Trial
- Content Marketing
- Examples: Blog posts, Learner success stories, Course previews
- Campaigns: Pathways to Professional Growth, Explore New Skills, Dive into Data Science
- Email Marketing
- Examples: Promotional emails, Course recommendation newsletters, Partnership announcements
- Campaigns: Unlock Your Potential, New Courses Weekly, Special Offer for You
Top Sales Channels
- Direct-to-Consumer Sales
- Website sign-ups, Individual course purchases, Coursera Plus subscriptions
- Coursera Plus Annual Discount, Enroll Now & Save, Free Course Promotion
- B2B Sales (Coursera for Business)
- Enterprise licenses, Government partnerships, University collaborations
- Transform Your Workforce, Empower Your Employees, Future-Proof Your Organization
- Affiliate Marketing
- Educational bloggers, Career coaches, Tech review sites
- Learn and Earn, Partner with Coursera, Recommended Courses
TED SWOT Analysis
Strengths
Extensive catalog from top universities and companies
globally recognized credentials
flexible learning options.
Weaknesses
High price point for specializations and degrees
completion rates can be low
variable course quality.
Opportunities
Expand into new professional certifications
deepen corporate training partnerships
leverage AI for personalized learning paths.
Threats
Increasing competition from other MOOC providers
economic downturn impacting education budgets
potential for skill obsolescence.
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