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Techtonica Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Part-Time Retail Associate

Education: Associate Degree, Computer Science

Age: 35

Gender: Male

Occupation: Unemployed (formerly gig economy worker)

Education: High School Diploma

Age: 24

Gender: Female

Occupation: Part-Time Barista

Education: Bachelor's Degree, Liberal Arts

Maria Rodriguez

Maria Rodriguez

Age: 28
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree, Computer Science
Industry: Retail (aspiring to Technology)
Channels: LinkedInYouTubeReddit

Goals

  • Successfully complete a coding bootcamp and secure a full-time software engineering position
  • Improve my financial stability to better support my family
  • Contribute to innovative tech projects and feel a sense of accomplishment in my career.

Pain Points

  • Lack of time and financial resources to pursue full-time education
  • Difficulty breaking into the tech industry without prior experience or connections
  • Feeling overwhelmed by the vast amount of learning required to become proficient in coding.

Techtonica Geographic Distribution

Primarily focused on the San Francisco Bay Area, serving the US market, with minimal international reach.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly low to medium income, often with 3-4 person households, seeking economic uplift.

Employment Status

Income Distribution

Education Level

Techtonica Behavior Analysis

Behavior Profile

Continuous Learning
Community Building
Career Development
Social Justice
Personal Growth
Technology Trends
Collaborative Learning
Resilient
Independent
Curious
Open-minded
Communicative
Confident
Respectful
Seeking Mentorship
LinkedIn User
YouTube Viewer
Instagram User
Desktop Usage
Diversity Advocate

Device Breakdown

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