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Techtonica Target Audience

Techtonica's target audience is twofold: 1) Women and non-binary adults seeking economic empowerment through a career in software engineering. This includes individuals from low-income backgrounds, people of color, those with disabilities, parents, and veterans. 2) Tech companies committed to building diverse and inclusive teams and willing to sponsor and hire graduates from Techtonica's program.

User Segments

Techtonica Geographic Distribution

Techtonica's primary market is the US, followed by emerging tech hubs like India and Nigeria, reflecting global interest in tech careers and diversity.

Top Countries

United States flag

United States

60%
India flag

India

15%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

5%
Nigeria flag

Nigeria

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Techtonica attracts individuals from diverse income levels, with a significant portion from low to middle-income households seeking upward mobility.

Employment Status

Income Distribution

Education Level

Techtonica Behavior Analysis

Behavior Profile

Device Breakdown

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