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Generational Equity

Livingstone Partners

Top Marketing Channels

Generational Equity

  • Content Marketing
  • Examples: White papers, Blog posts, Webinars
  • Campaigns: Exit Planning Guide Series, M&A Trends & Insights, Business Valuation Webinars
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, Industry-specific ad networks
  • Campaigns: Sell Your Business Now, Free Business Valuation, M&A Advisory Services
  • Event Marketing
  • Examples: M&A conferences, Industry trade shows, Private equity summits
  • Campaigns: Deal Flow Conference Sponsorship, Exit Strategy Workshops, Networking Events for Business Owners

Top Sales Channels

  • Direct Sales
  • Cold calling, Email outreach, In-person meetings
  • Targeted Outreach to Business Owners, Personalized Consultation Scheduling, Follow-up for Valuation Requests
  • Referral Programs
  • Accountant referrals, Attorney referrals, Wealth advisor partnerships
  • Trusted Advisor Partnership Program, Client Introduction Incentives, Professional Network Building
  • Webinar/Seminar Sales
  • Post-webinar consultations, Seminar follow-ups, Q&A sessions
  • Convert Webinar Attendees to Leads, Seminar-Exclusive Advisory Sessions, One-on-One Strategy Calls

Taureau Group, LLC SWOT Analysis

Strengths

Strong brand recognition in the M&A advisory space

Extensive network of potential buyers and sellers

Focus on education and exit planning for business owners.

Weaknesses

May be perceived as more focused on smaller businesses or a higher volume of transactions

Potentially less emphasis on highly customized

complex deals

Reputation may vary depending on individual broker experiences.

Opportunities

Expansion into new geographic markets

Develop specialized advisory services for niche industries

Leverage digital platforms for broader reach and lead generation.

Threats

Intense competition from boutique and large investment banks

Economic downturns impacting business sale activity

Increased regulatory scrutiny on M&A advisory services.

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