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Tallied.io Target Audience

The target audience for Tallied.io encompasses businesses and individuals who engage in project-based work, provide services, or operate on a subscription model. This includes creative agencies (design, marketing, web development), IT and software development firms, consulting services, freelancers across various industries, and potentially SaaS companies or other businesses with recurring revenue streams. The emphasis on project profitability, time tracking, expense management, and invoicing suggests a strong fit for service-based businesses that need to accurately track the financial performance of individual projects and clients. The focus on automation implies they are seeking to streamline administrative tasks and improve financial visibility without extensive manual input.

User Segments

Age: 32

Gender: Female

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree, Graphic Design

Age: 38

Gender: Male

Occupation: Owner, Digital Marketing Agency

Education: Master's Degree, Marketing

Age: 29

Gender: Female

Occupation: Lead Web Developer (Contractor)

Education: Bachelor's Degree, Computer Science

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree, Graphic Design
Industry: Creative Services
Channels: InstagramLinkedInYouTube

Goals

  • Efficiently track project time and expenses for accurate client billing
  • Streamline invoicing to reduce administrative burden and get paid faster
  • Gain clear insights into project profitability to prioritize high-value work.

Pain Points

  • Manually calculating project hours and expenses leading to errors
  • Chasing clients for late payments and dealing with complicated invoicing
  • Lacking a clear overview of which projects are truly profitable.

Tallied.io Geographic Distribution

Primarily targets North American markets (US & Canada), with notable presence in UK, Australia, and Germany, indicating a focus on developed economies.

Top Countries

United States flag

United States

60.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 1-2 person households, with a strong presence in medium to high-income brackets, indicative of business owners.

Employment Status

Income Distribution

Education Level

Tallied.io Behavior Analysis

Behavior Profile

Automation
Simplicity
Efficiency
Streamlining
Real-time Visibility
Data-driven Decisions
Reduced Manual Effort
Minimized Errors
Entrepreneurship
Business Strategy
Productivity Tools
Continuous Learning
LinkedIn
YouTube
Desktop Usage
Proactive Decision-making
Goal-Oriented
Problem-Solving
Professional Organization
Seeking Optimization

Device Breakdown

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