Tallied : Market and Competitor Analysis

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Tallied is a financial technology company that offers a cloud-based operating system for building, launching, and scaling credit card programs. Their platform provides end-to-end infrastructure, including card issuance and processing, a decision engine, and compliance and fraud controls. They target fintechs, financial institutions, and embedded finance providers.

Company : Tallied

Industry : Financial TechnologyCredit Card ProcessingEmbedded Finance

Major Markets

United States

United Kingdom

Canada

Key Competitors

Galileo Financial Technologies

Marqeta

Stripe

Tallied Key Value propositions

Cloud-Based

Scalable

Secure

Compliant

Tallied Latest news

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Tallied SWOT Analysis

Strengths

Cloud-native platform offering scalability and flexibility.Strong focus on compliance and risk management.Modern API and developer-friendly tools for easy integration.

Weaknesses

Relatively new entrant in a competitive market.Limited brand awareness compared to established players.Dependence on third-party payment networks.

Opportunities

Expansion into new geographical markets and verticals.Partnerships with financial institutions and technology providers.Development of innovative features and functionalities to stay ahead of the curve.

Threats

Intense competition from existing players and new entrants.Evolving regulatory landscape and compliance requirements.Cybersecurity threats and data breaches.

Top Marketing Strategies for Tallied

Personalized User Onboarding

Personalize the onboarding experience for new users to help them get the most out of Tallied's platform and reduce churn rates. This can be achieved through a combination of email campaigns, in-app tutorials, and personalized onboarding videos.

Content-Specific Call-to-Action Optimization

Optimize the call-to-actions on all marketing content to ensure they are relevant to the specific content and encourage users to take the desired action. This can be achieved by testing different CTA wording and placement to find what resonates with the target audience.

Leveraged Reciprocity

Implement a strategy to build trust and encourage repeat business by leveraging reciprocity. This can be done by offering valuable content, free trials, or early access to new features to potential customers. This will make them feel obligated to reciprocate with their business.

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Tallied User Persona

Name:

Sarah Chen

Age :

38

Gender :

Female

Occupation :

CFO

Industry :

Fintech

Education :

MBA, Finance

Preferred platforms

GOALS

Achieve significant cost savings in credit card program operations by transitioning to a more efficient and automated platform
Enhance the customer experience by offering a seamless and user-friendly credit card application and management process through modern APIs and digital integrations
Expand into new markets and launch innovative credit card products quickly and compliantly using Tallied's scalable platform and regulatory expertise.

Frustrations

Dealing with legacy systems that are inflexible, difficult to integrate with, and expensive to maintain
Struggling to keep pace with the rapid rate of innovation and changing customer expectations in the digital payments space
Facing challenges in navigating complex regulatory landscapes and ensuring compliance when launching new financial products.

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Head of Product

Industry :

Embedded Finance

Education :

MS, Computer Science

Preferred platforms

GOALS

Integrate credit card functionalities seamlessly into our existing platform to provide a unified and value-added experience for our business customers
Leverage data and analytics to gain insights into credit card program performance, customer behavior, and identify opportunities for growth and optimization
Collaborate with a technology partner that understands the unique needs of embedded finance and can provide ongoing support and guidance.

Frustrations

Facing limitations in current credit card program infrastructure, hindering the ability to offer a competitive and feature-rich experience
Difficulty in finding a flexible and customizable solution that can integrate with existing workflows and systems
Lack of transparency and control over data, making it challenging to track performance and make informed decisions about the credit card program.

Name:

Maria Rodriguez

Age :

35

Gender :

Female

Occupation :

VP of Operations

Industry :

Financial Institution

Education :

BS, Business Administration

Preferred platforms

GOALS

Modernize our credit card program infrastructure by migrating away from outdated legacy systems to a more agile and scalable cloud-based solution
Improve operational efficiency and reduce manual processes through automation and streamlined workflows within the Tallied platform
Enhance risk management and fraud prevention capabilities by leveraging Tallied's advanced decision engine and compliance tools.

Frustrations

Experiencing high operational costs associated with maintaining legacy infrastructure and manual processes for credit card operations
Concerns about security vulnerabilities and compliance risks associated with outdated systems
Limited ability to quickly adapt to changing market dynamics and customer demands due to inflexible and slow-to-update technology.

Tallied Geographic and Demographic Insights

Geographic Insights: Tallied's primary market is the United States, followed by the United Kingdom and Canada. They also see potential in Australia and Singapore.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Singapore
7.5%

Demographic Insights: Tallied's target users are primarily professionals aged 35-44, with a higher representation of males. However, they cater to a wide age range in the financial technology sector.

Age Distribution

Gender Distribution

Tallied Socio-economic Profile

Household and Income Insights: Tallied's services appeal to users across various household sizes, with a significant portion having medium to high income levels, reflecting their target audience of financial decision-makers.

Educational and Employment Insights: Tallied's user base largely comprises employed professionals with university-level education, indicating a focus on a skilled and knowledgeable audience in finance and technology.

Households Size

Income Distribution

Education Level

Employment Status

Tallied Behavioral Insights

Interest-Based Insights: Tallied's target audience is interested in financial technology, payments, SaaS, APIs, blockchain, regulatory compliance, and venture capital.

Technology and Social Media Usage: Their users prefer desktop devices and engage heavily on LinkedIn and Twitter, reflecting the professional nature of their target market.

Interests

Financial TechnologyPaymentsSaaSAPIsBlockchainRegulatory ComplianceVenture Capital

Device Breakdown

Social Media Usage

Tallied Top Competitors

Competitor	Estimated market share	Top domains
Galileo Financial Technologies	40%	Banking-as-a-Service, Payments Processing, API Solutions
Marqeta	35%	Card Issuing, Payment Processing, Fintech
Stripe	25%	Online Payments, Payment Gateways, Developer Tools

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