Find stats on top websites
Executive Summary
Tallied is a financial technology company that offers a cloud-based operating system for building, launching, and scaling credit card programs. Their platform provides end-to-end infrastructure, including card issuance and processing, a decision engine, and compliance and fraud controls. They target fintechs, financial institutions, and embedded finance providers.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Tallied Top Products
Brand Positioning
Customer Sentiments
Tallied Key Value Propositions
Tallied SWOT Analysis
Strengths
Cloud-native platform offering scalability and flexibility.
Strong focus on compliance and risk management.
Modern API and developer-friendly tools for easy integration.
Weaknesses
Relatively new entrant in a competitive market.
Limited brand awareness compared to established players.
Dependence on third-party payment networks.
Opportunities
Expansion into new geographical markets and verticals.
Partnerships with financial institutions and technology providers.
Development of innovative features and functionalities to stay ahead of the curve.
Threats
Intense competition from existing players and new entrants.
Evolving regulatory landscape and compliance requirements.
Cybersecurity threats and data breaches.
Tallied operates in the financial technology (Fintech) industry, specifically within the credit card and embedded finance sectors. They provide a platform for other businesses to build and manage their own credit card programs.
Market Growth Stage
Pace of Market Growth
Tallied Target Audience
Geographic Insights
Tallied's primary market is the United States, followed by the United Kingdom and Canada. They also see potential in Australia and Singapore.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Australia
7.5% market share
Singapore
7.5% market share
Tallied Audience Segments
Tallied's target audience includes fintech companies, financial institutions, and embedded finance providers. These are the businesses that would benefit most from Tallied's credit card platform. Tallied offers flexible options for each of these audiences, providing tailored solutions to meet their specific needs.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Tallied
Personalized User Onboarding
Personalize the onboarding experience for new users to help them get the most out of Tallied's platform and reduce churn rates. This can be achieved through a combination of email campaigns, in-app tutorials, and personalized onboarding videos.
Learn moreContent-Specific Call-to-Action Optimization
Optimize the call-to-actions on all marketing content to ensure they are relevant to the specific content and encourage users to take the desired action. This can be achieved by testing different CTA wording and placement to find what resonates with the target audience.
Learn moreLeveraged Reciprocity
Implement a strategy to build trust and encourage repeat business by leveraging reciprocity. This can be done by offering valuable content, free trials, or early access to new features to potential customers. This will make them feel obligated to reciprocate with their business.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
