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Mediakix
Influencer Marketing Hub
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Mediakix
Strong focus on influencer marketing
Data-driven approach with analytics
Established industry reports and insights
Potentially high cost for services
Niche focus might limit broader marketing appeal
Reliance on changing platform algorithms
Expansion into new influencer platforms (e.g.
TikTok
Web3)
Development of proprietary measurement tools
Partnerships with complementary tech companies
Increased competition from similar agencies
Platform policy changes affecting influencer marketing
Economic downturn impacting marketing budgets
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