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Thesis' target audience consists of individuals seeking natural cognitive enhancement and improved mental performance. This includes professionals, students, athletes, and anyone looking to boost their focus, energy, motivation, or creativity. They are drawn to the brand's emphasis on personalization, scientific backing, and high-quality ingredients.
Thesis's primary market is the United States, followed by Canada and the United Kingdom. The company also sees potential in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Thesis' target users typically have medium to high incomes and live in households of 2-4 people, indicating disposable income for premium products.
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