Thesis : Market and Competitor Analysis

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Thesis is a company that offers personalized nootropic blends designed to enhance cognitive function and mental performance. They utilize a combination of scientific research, data analysis, and personalized coaching to create tailored blends using natural ingredients like functional mushrooms, choline sources, vitamins, and adaptogens. Thesis emphasizes a data-driven approach and rigorous testing to ensure the efficacy and safety of their products.

Company : Thesis

Industry : NootropicsHealth and WellnessCognitive Enhancement

Major Markets

United States

Canada

United Kingdom

Key Competitors

Qualia

Mind Lab Pro

Onnit

Thesis Key Value propositions

Personalization

Scientifically Backed

Natural Ingredients

Performance Enhancement

Thesis Latest news

Thesis | Personalized nootropics for every brain

“I work with CEOs, celebrities, and other top performers in my practice. ... takethesis.com. 30 W 24th Street. Floor 11. New York, NY 10010. Reviewed by ...

Thesis | LinkedIn

Jun 2, 2023 ... http://www.takethesis.com. External link for Thesis. Industry: Wellness and Fitness Services. Company size: 11-50 employees. Headquarters: New ...

Clarity – Thesis

... top performers in my practice. ... Orders will be shipped same-day whenever possible. If you are in need of priority shipping, email us (hello@takethesis ...

Dan Freed: Founder & CEO of Thesis - The Kara Goldin Show

https://www.instagram.com/takethesis/ · https://www.linkedin.com/in/freed4life ... important to make sure that those early investors are coming in at a ...

Thesis SWOT Analysis

Strengths

Personalized nootropic blendsData-driven approach with scientific backingFocus on natural, high-quality ingredients

Weaknesses

Potential for premium pricing to impact affordabilityReliance on subscription model may not suit all usersNiche market focus may limit broader appeal

Opportunities

Expanding product line to address specific cognitive needsPartnerships with wellness practitioners and fitness expertsContent marketing and educational resources to build brand authority

Threats

Increasing competition in the growing nootropics marketNegative public perception or regulation of nootropicsDependence on online sales and digital marketing channels

Top Marketing Strategies for Thesis

Content Marketing and Influencer Partnerships

Create valuable content, such as blog posts, articles, and videos, that educates and inspires the target audience about nootropics and cognitive enhancement. Partner with relevant influencers in the health, wellness, and performance space to reach a wider audience and build trust.

Community Building and Customer Advocacy

Develop a strong online community where customers can connect, share experiences, and learn from each other. Encourage customer reviews and testimonials to build social proof and generate authentic word-of-mouth marketing.

Data-Driven Optimization and Personalization

Leverage user data from quizzes, product usage, and customer feedback to continuously refine product formulations and personalize recommendations. This data-driven approach enhances customer satisfaction and loyalty, driving repeat purchases and referrals.

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Thesis User Persona

Name:

Ethan Miller

Age :

34

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Seeking natural ways to improve focus and productivity during long coding sessions to meet deadlines and deliver high-quality work consistently
Wants to reduce stress and mental fatigue caused by demanding work, leading to a better work-life balance and improved overall well-being
Explore biohacking and nootropics to enhance cognitive function and unlock peak mental performance for career advancement

Frustrations

Experiences occasional brain fog and difficulty concentrating, especially in the afternoon, leading to reduced productivity
Feels overwhelmed and stressed due to tight deadlines and the fast-paced nature of the tech industry
Struggles to maintain a healthy work-life balance and feels mentally drained after work, limiting personal time

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelors, Marketing

Preferred platforms

GOALS

Aims to enhance creativity and strategic thinking abilities to develop innovative marketing campaigns that deliver exceptional results and advance her career
Desires sustained energy levels throughout the day to manage multiple projects, meet deadlines, and excel in a fast-paced work environment
Seeks to improve sleep quality to wake up feeling refreshed and energized, leading to better focus and productivity during work

Frustrations

Faces challenges in maintaining focus and staying organized while juggling multiple projects and deadlines
Feels drained and experiences creative blocks, especially during high-pressure situations and demanding projects
Encounters difficulty in unwinding after work and often experiences sleep disturbances, impacting her energy levels and focus the next day

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Entrepreneur

Industry :

Business and Finance

Education :

MBA, Business Administration

Preferred platforms

GOALS

Wants to sharpen cognitive function and decision-making abilities to effectively lead his company, manage risks, and capitalize on new opportunities in a competitive market
Aspires to enhance long-term memory and information retention for improved performance in meetings, presentations, and strategic planning sessions
Seeks to optimize mental and physical well-being to maintain high energy levels and resilience to handle the demands of running a business

Frustrations

Experiences age-related cognitive decline, such as occasional forgetfulness and difficulty remembering details, impacting his confidence and effectiveness
Feels mentally fatigued and stressed due to the constant pressure and responsibility of leading a company, affecting his overall well-being
Struggles to maintain a consistent sleep schedule due to long working hours and frequent travel, leading to decreased energy levels and focus

Thesis Geographic and Demographic Insights

Geographic Insights: Thesis's primary market is the United States, followed by Canada and the United Kingdom. The company also sees potential in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Thesis' target audience is primarily males aged 25-44, reflecting the demographics interested in nootropics and cognitive enhancement.

Age Distribution

Gender Distribution

Thesis Socio-economic Profile

Household and Income Insights: Thesis' target users typically have medium to high incomes and live in households of 2-4 people, indicating disposable income for premium products.

Educational and Employment Insights: Thesis' target users are primarily employed full-time with University or College-level education, signifying an interest in self-improvement and career advancement.

Households Size

Income Distribution

Education Level

Employment Status

Thesis Behavioral Insights

Interest-Based Insights: The target audience shows interest in biohacking, productivity, health, personal development, technology, business, and entrepreneurship.

Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices and engage with LinkedIn, Instagram, Youtube, and Facebook.

Interests

BiohackingProductivity TechniquesHealth and WellnessPersonal DevelopmentTechnology TrendsBusiness NewsEntrepreneurship

Device Breakdown

Social Media Usage

Thesis Top Competitors

Competitor	Estimated market share	Top domains
Qualia	35%	Nootropics, Biohacking, Cognitive Enhancement
Mind Lab Pro	30%	Nootropics, Brain Health, Cognitive Function
Onnit	25%	Fitness Supplements, Nootropics, Biohacking

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