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Swiggy Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 25

Gender: Female

Occupation: Management Consultant

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

Arjun Sharma

Arjun Sharma

Age: 28
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Advance quickly in my career and take on more challenging projects
  • Maintain a healthy work-life balance despite demanding work hours
  • Explore new culinary experiences from various restaurants without the hassle of cooking.

Pain Points

  • Lack of time for cooking and meal preparation after long workdays
  • Difficulty finding reliable and quick food delivery options during peak hours
  • Limited options for healthy and diverse meal choices within my immediate vicinity.

Swiggy Geographic Distribution

Swiggy's operations are predominantly focused on India, serving over 685 cities, with minimal international presence currently. The primary market is India.

Top Countries

India flag

India

99%
United States flag

United States

0.2%
United Kingdom flag

United Kingdom

0.2%
Canada flag

Canada

0.2%
Australia flag

Australia

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in households of 3-4 people, indicating families or shared living. The majority fall within the medium income bracket.

Employment Status

Income Distribution

Education Level

Swiggy Behavior Analysis

Behavior Profile

Convenience
Digitally Savvy
Mobile App
Online Ordering
Quick Delivery
Variety
Deals
Loyalty
Time-saving
Culinary Exploration
Online Shopping
Busy Lifestyle
Social Gatherings
Frequent Users
Streaming

Device Breakdown

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