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Swiggy Target Audience
Swiggy's target audience is broad, encompassing urban consumers of all demographics who order food online. This includes individuals, families, and offices looking for quick and reliable meal solutions.
User Segments
Swiggy Geographic Distribution
Swiggy's primary market is India, capturing a significant majority of users. The UAE represents a smaller but growing secondary market.
Top Countries
India
95%
United Arab Emirates
3%
Bangladesh
1%
Sri Lanka
0.5%
Nepal
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Swiggy's target market includes a mix of household sizes, with a concentration in the 2-4 member range. The income levels are predominantly medium, followed by low and high.
Employment Status
Income Distribution
Education Level
Swiggy Behavior Analysis
Behavior Profile
Device Breakdown
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