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Zomato
Dunzo
Top Marketing Channels
Zomato
- Social Media Marketing
- Examples: Instagram, Facebook, Twitter
- Campaigns: Zomato Gold Promotions, 'Every order is a story' campaign, #ZomatoPremierLeague
- Content Marketing & Blogging
- Examples: Food blogs, Restaurant reviews, City guides
- Campaigns: Hygiene Audit Initiative, Foodie Fest, 'Taste of Your City' series
- Influencer Marketing
- Examples: Food bloggers, Celebrity endorsements, Lifestyle influencers
- Campaigns: Zomato partner collaborations, Restaurant launch promotions, Food challenge partnerships
Top Sales Channels
- In-app Promotions & Deals
- Discount codes, Combo offers, Bank tie-ups
- Everyday Value Deals, Weekend Binge Offers, Payday Specials
- Restaurant Partnership Programs
- Commission-based model, Subscription plans for restaurants, Advertising services for partners
- Zomato Gold for Restaurants, Partner Spotlight Program, New Restaurant Onboarding Offers
- Corporate & Bulk Orders
- Corporate meal programs, Event catering, Bulk order discounts
- Zomato for Business, Office Lunch Program, Party Order Solutions
Swiggy SWOT Analysis
Strengths
Strong brand recognition and market share in food delivery and dining out. Extensive network of restaurants and users. Diversified revenue streams beyond delivery (e.g.
Zomato Gold).
Weaknesses
High marketing and promotional expenses. Dependency on delivery fleet and logistics. Intense competition in the food delivery space. Profitability challenges in certain segments.
Opportunities
Expansion into smaller cities and untapped markets. Diversification into new hyperlocal services. Leveraging AI for personalized recommendations and predictive ordering. Partnerships with grocery chains for broader delivery.
Threats
Aggressive pricing and promotions from competitors. Regulatory changes impacting the gig economy. Economic downturn affecting consumer spending. Supply chain disruptions affecting restaurant operations.
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