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S.W.COLE Target Audience

S.W.COLE's target audience consists of businesses and organizations in the construction and infrastructure development sectors within New England. This includes government agencies, healthcare institutions, educational institutions, and companies involved in transportation, energy, industrial, retail, commercial, and housing projects. They target clients who prioritize quality, safety, and sustainability in their construction endeavors.

User Segments

S.W.COLE Geographic Distribution

S.W.COLE's primary market is the United States, capturing 95% of its user base. Canada follows with 3%, indicating a potential for expansion in North America.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

S.W.COLE's target audience typically falls within the middle-income bracket (60%) and has an average household size of 3-4 people (40%).

Employment Status

Income Distribution

Education Level

S.W.COLE Behavior Analysis

Behavior Profile

Device Breakdown

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