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S.W.COLE is a reputable engineering and testing firm based in New England, specializing in geotechnical engineering, construction materials testing, special inspections, and test boring explorations. With over 40 years of experience and a team of skilled engineers and technicians, they have successfully completed over 2,200 projects. Their commitment to client satisfaction, technical expertise, and strong core values has established them as a trusted partner in the construction industry.
Company : S.W.COLE
Industry : ConstructionCivil EngineeringGeotechnical Engineering
S.W.COLE Key Value propositions
S.W.COLE Latest news
S.W.COLE: Home
A multi-disciplinary New England based firm providing geotechnical engineering, construction materials testing and special inspections.
S. W. Cole Engineering, Inc. | LinkedIn
http://www.swcole.com. External link for S. W. Cole Engineering, Inc ... It is important to know the signs of potential danger and report them immediately.
Our Locations | Offices in ME, MA, NH & VT | S.W.COLE
Hermon (Corporate Headquarters). 37 Liberty Drive Bangor, ME 04401. Phone: (207) 848.5714. Nate Strout, P.E.. Email: infobangor@swcole ...
Scott Harmon - S. W. Cole Engineering, Inc. | LinkedIn
Scott Harmon. S. W. Cole Engineering, Inc. University of Maine. Barrington, New Hampshire, United States ... http://www.swcole.com.
S.W.COLE SWOT Analysis
Strengths
Over 40 years of experience in the industry.Strong reputation and client relationships in New England.Team of skilled engineers and technicians.
Weaknesses
Limited geographic reach outside of New England.Potential vulnerability to economic downturns in the construction industry.Reliance on a limited number of key clients.
Opportunities
Expand services to new geographic markets within the US.Develop innovative geotechnical solutions to meet emerging industry needs.Leverage technology for improved efficiency and data analysis.
Threats
Increasing competition from national engineering firms.Fluctuations in construction material costs and availability.Potential shortage of skilled labor in the engineering and construction sectors.
Top Marketing Strategies for S.W.COLE
Targeted Content Marketing and SEO
Create valuable content for project managers, developers, and contractors in New England, focusing on geotechnical challenges, industry trends, and best practices. This will establish S.W.COLE as a thought leader and drive organic traffic to their website, generating leads and building brand awareness.
Strategic Partnerships and Joint Ventures
Collaborate with key players in the New England construction industry, such as architects, contractors, and developers, to cross-promote services and reach new clients. This will leverage the reach and reputation of partners to expand S.W.COLE's market presence and generate referrals.
S.W.COLE User Persona
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S.W.COLE Geographic and Demographic Insights
Geographic Insights: S.W.COLE's primary market is the United States, capturing 95% of its user base. Canada follows with 3%, indicating a potential for expansion in North America.
Top Countries
United States
95%
Canada
3%
United Kingdom
1%
Australia
0.5%
Germany
0.5%
Demographic Insights: S.W.COLE's target audience is primarily male (65%) and aged between 35-54 (63%), reflecting industry demographics.
Age Distribution
Gender Distribution
S.W.COLE Socio-economic Profile
Household and Income Insights: S.W.COLE's target audience typically falls within the middle-income bracket (60%) and has an average household size of 3-4 people (40%).
Educational and Employment Insights: S.W.COLE primarily targets employed professionals, with 70% in full-time work and 15% business owners. 60% hold postgraduate degrees, highlighting the need for specialized expertise.
Households Size
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Education Level
Employment Status
S.W.COLE Behavioral Insights
Interest-Based Insights: Target users show interest in construction technology, real estate development, architecture, civil engineering, infrastructure projects, sustainability, and BIM.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Twitter. Desktop usage is highest (64.5%), followed by Android (22.7%) and iOS (12.8%).
Interests
Device Breakdown
Social Media Usage
S.W.COLE Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Haley & Aldrich | 20% | Geotechnical Engineering, Environmental Consulting, Construction Services |
| GZA | 18% | Geotechnical Engineering, Environmental Consulting, Construction Management |
| Mcphail Associates | 15% | Geotechnical Engineering, Materials Testing, Special Inspections |
