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Suvie Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer Lead

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Financial Analyst Manager

Education: Master's Degree, Business Administration

Age: 41

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree, Healthcare Management

Emily Chen

Emily Chen

Age: 32
Gender: Female
Occupation: Software Engineer Lead
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Efficiently manage a demanding work schedule while consistently providing healthy, home-cooked meals for her family
  • Automate daily household chores, especially meal preparation, to free up time for personal interests and family bonding
  • Maintain a high level of productivity and professional growth without sacrificing personal well-being.

Pain Points

  • Lack of time for meal planning and cooking after long work hours leads to reliance on unhealthy takeout
  • Juggling professional responsibilities with family needs, making it difficult to maintain a balanced lifestyle
  • The mental load of managing household tasks on top of a demanding career.

Suvie Geographic Distribution

Suvie primarily targets the North American market, with a dominant presence in the US and a growing foothold in Canada, reflecting a focus on regions with high smart home adoption and demand for convenience.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Suvie targets medium to high-income households, particularly those with 3-4 members, suggesting that families with disposable income prioritize convenience and healthy eating solutions.

Employment Status

Income Distribution

Education Level

Suvie Behavior Analysis

Behavior Profile

Convenience
Healthy Eating
Time-Saving
Efficiency
Hands-free Cooking
Smart Home Adoption
Tech-savvy
Online Ordering (shifting from takeout)
Meal Planning Reduction
Risk-free Trial Seeking
Flexibility (subscription)
Productivity Focus
Wellness-oriented
Mobile App Usage
Visual Content Consumption (YouTube, Instagram)
Seeking Integrated Solutions
Automation Preference
Quality Conscious (food-grade materials)
Problem-solving (dinner dilemma)
Value Home-cooked Meals

Device Breakdown

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