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Supreme Lending Target Audience
User Segments
Age: 27
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Age: 30
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree, Nursing
Aspiring Abigail
Goals
- To save enough money for a down payment on her first home within the next 18 months
- To understand the complexities of the mortgage application process and feel confident in her financial decisions
- To find a reliable and trustworthy lender who can simplify the homebuying journey and offer clear guidance.
Pain Points
- Difficulty understanding complex financial jargon and mortgage terms
- The overwhelming amount of information available online without a clear path forward
- Fear of making a significant financial mistake or not being approved for a loan.
Supreme Lending Geographic Distribution
Primarily serving the US with a strong emphasis on the Southeast. Minimal international presence, likely limited to potential leads or inquiries from Spanish-speaking individuals.
Top Countries
United States
Mexico
Canada
United Kingdom
Spain
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, reflecting homeownership goals. Income levels are predominantly medium to high, indicating financial stability for mortgage qualification.
Employment Status
Income Distribution
Education Level
Supreme Lending Behavior Analysis
Behavior Profile
Device Breakdown
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