Top Marketing Strategies for Supreme Lending Southeast

Supreme Lending Southeast User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Secure a favorable interest rate on her mortgage to keep monthly payments manageable
• Find a home with a spacious backyard for her dog to enjoy and for hosting weekend gatherings
• Close on her new home efficiently and with minimal stress so she can settle in quickly.

Frustrations

• Dealing with lengthy paperwork and confusing jargon during the mortgage application
• Feeling overwhelmed by the number of houses to see and decisions to make
• Worrying about potential hidden costs or delays that could derail the closing process.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Finance

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Leverage technology to streamline the mortgage process and minimize paperwork
• Make a sound financial investment by purchasing a home in a desirable and appreciating neighborhood
• Qualify for a mortgage that allows him to comfortably afford his monthly payments while still enjoying his hobbies.

Frustrations

• Encountering unexpected delays or communication gaps during the mortgage approval process
• Struggling to find a property that meets his needs and budget in a competitive housing market
• Feeling uncertain about the long-term implications of taking on a large financial obligation.

Name:

Emily Johnson

Age :

45

Gender :

Female

Occupation :

Real Estate Agent

Industry :

Real Estate

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Build strong relationships with lenders who can provide her clients with competitive mortgage rates and reliable service
• Ensure smooth and successful transactions for her clients, from property search to closing
• Expand her professional network and attract new clients through referrals and online presence.

Frustrations

• Dealing with unresponsive lenders or encountering unexpected roadblocks that delay closings
• Managing demanding clients and navigating challenging negotiations
• Staying up-to-date on the latest real estate market trends and mortgage regulations.

Supreme Lending Southeast Geographic and Demographic Insights

Geographic Insights: Supreme Lending Southeast primarily targets the US market (95%), with a minor focus on Canada (3%) and a negligible presence in other countries.

Demographic Insights: The target audience consists of individuals and families across various age groups, with a higher concentration in the 25-34 age bracket. The gender distribution is balanced.

Supreme Lending Southeast Socio-economic Profile

Household and Income Insights: The target audience comprises households of varying sizes, with a higher representation of 2-4 person households, primarily with medium income levels.

Educational and Employment Insights: Supreme Lending Southeast's target audience is largely employed full-time, with a significant portion having university or college-level education.

Supreme Lending Southeast Behavioral Insights

Interest-Based Insights: Target users show interest in real estate, home improvement, personal finance, family life, local events, interior design, and gardening.

Technology and Social Media Usage: Users engage with Facebook, Instagram, and Youtube, primarily using desktops and mobile devices (Android and iOS).

Supreme Lending Southeast Top Competitors