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Executive Summary

The 988 Suicide & Crisis Lifeline is a national network of local crisis centers that offers free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week in the United States. The Lifeline is committed to improving crisis services and suicide prevention by empowering individuals, advancing best practices for professionals, and building awareness.

Industries

Mental HealthCrisis InterventionSuicide Prevention

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

988 Suicide & Crisis Lifeline Top Products

Brand Positioning

Customer Sentiments

988 Suicide & Crisis Lifeline Key Value Propositions

Accessibility
Immediacy
Confidentiality
Support

988 Suicide & Crisis Lifeline SWOT Analysis

Strengths

24/7 availability

Nationwide network

Free and confidential

Weaknesses

Reliance on government funding

Stigma surrounding mental health

Potential for long wait times

Opportunities

Expand online and text-based services

Partnerships with schools and communities

Public awareness campaigns

Threats

Funding cuts

Burnout among staff

Competition from other services

The industry or domain is mental health and suicide prevention.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

988 Suicide & Crisis Lifeline Target Audience

View Details

Geographic Insights

The 988 Lifeline primarily serves the US, capturing a significant majority of the market. However, there's potential for international growth, particularly in Canada and the UK.

Top Countries

United States flag

United States

95% market share

Canada flag

Canada

2% market share

United Kingdom flag

United Kingdom

1% market share

Australia flag

Australia

0.5% market share

India flag

India

0.5% market share

988 Suicide & Crisis Lifeline Audience Segments

The target audience is individuals who are experiencing suicidal thoughts or emotional distress. The website also provides resources for family and friends who are concerned about loved ones, and for professionals who work in suicide prevention.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor 988 Suicide & Crisis Lifeline

Targeted Digital Advertising Campaign

Run highly targeted digital ad campaigns on platforms like Facebook, Instagram, and Google Ads, focusing on keywords related to mental health, suicide prevention, and crisis support. This will increase awareness of the Lifeline and reach individuals who need its services.

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Strategic Partnerships & Community Outreach

Partner with mental health organizations, schools, universities, and community groups to promote the Lifeline. Conduct outreach events and workshops to educate the public about suicide prevention and crisis resources, increasing accessibility and building trust within communities.

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Content Marketing & Social Media Engagement

Develop engaging content on social media platforms, including educational materials, stories of hope, and survivor testimonials. Utilize storytelling and user-generated content to foster community and provide relatable information, increasing awareness and encouraging help-seeking behavior.

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