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The target audience is individuals who are experiencing suicidal thoughts or emotional distress. The website also provides resources for family and friends who are concerned about loved ones, and for professionals who work in suicide prevention.
The 988 Lifeline primarily serves the US, capturing a significant majority of the market. However, there's potential for international growth, particularly in Canada and the UK.
United States
Canada
United Kingdom
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Individuals from various socioeconomic backgrounds utilize the service, with a slight skew towards those with lower to medium income levels, potentially due to barriers to accessing traditional mental health services.
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