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988 Lifeline Target Audience
User Segments
Age: 17
Gender: Male
Occupation: Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Age: 23
Gender: Female
Occupation: Unemployed
Education: Associate Degree
Alex Rodriguez
Age: 17
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram
Goals
- To successfully navigate the pressures of high school and maintain good grades
- To find healthy ways to cope with stress and anxiety related to academic performance and social expectations
- To build stronger, more supportive relationships with friends and family members.
Pain Points
- Feeling overwhelmed by academic workload and pressure to succeed
- Difficulty communicating feelings and struggles to trusted adults or peers
- Fear of judgment or misunderstanding when expressing emotional distress.
988 Lifeline Geographic Distribution
The 988 Lifeline predominantly serves the United States, including its territories. This national focus ensures widespread accessibility across diverse regions.
Top Countries
United States
99%
Puerto Rico
0.3%
Guam
0.2%
U.S. Virgin Islands
0.2%
American Samoa
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users frequently reside in smaller households (1-2 people). Income levels are diverse, with a notable presence across low to medium brackets.
Employment Status
Income Distribution
Education Level
988 Lifeline Behavior Analysis
Behavior Profile
Emotional Distress
Suicidal Crisis
Seeking Support
Immediate Need
Confidentiality
Multiple Channels (Call, Text, Chat)
Coping Strategies
Resource Hub
Feedback
Self-care
Mental Health Awareness
Stress Management
Online Therapy
Social Media Usage
Mobile Device Usage
Understanding
Connection
Privacy
Sharing Experiences
Seeking Guidance
Device Breakdown
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