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988 Suicide & Crisis Lifeline Target Audience

The target audience is individuals who are experiencing suicidal thoughts or emotional distress. The website also provides resources for family and friends who are concerned about loved ones, and for professionals who work in suicide prevention.

User Segments

988 Suicide & Crisis Lifeline Geographic Distribution

The 988 Lifeline primarily serves the US, capturing a significant majority of the market. However, there's potential for international growth, particularly in Canada and the UK.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
India flag

India

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Individuals from various socioeconomic backgrounds utilize the service, with a slight skew towards those with lower to medium income levels, potentially due to barriers to accessing traditional mental health services.

Employment Status

Income Distribution

Education Level

988 Suicide & Crisis Lifeline Behavior Analysis

Behavior Profile

Device Breakdown

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