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Business and Product Insights

Product Portfolio

Unmute

Substrata AI-Powered Buyer-Seller Intelligence Platform

Substrata for Dealmakers

Substrata Key Value Propositions

Substrata offers a revolutionary 'Social Signal Intelligence' technology that decodes human dynamics in business communications, providing users with a 'sixth sense' for hidden cues. This empowers dealmakers, revenue teams, and financial professionals to make informed decisions, refine communication, and achieve superior sales and negotiation outcomes.

Social Signal Intelligence
Enhanced Sales Performance
Strategic Negotiation Insights
AI-Powered Coaching

Substrata Brand Positioning

Substrata positions itself as the leading AI-powered social signal intelligence platform, empowering B2B revenue professionals, leaders, and financial experts to gain a competitive edge by decoding human dynamics in high-stakes interactions.

Top Competitors

1

Gong

2

Chorus.ai (ZoomInfo)

3

Salesloft

Customer Sentiments

Customer sentiment appears highly positive, as evidenced by testimonials from CEOs, Sales Managers, and Senior Account Executives who have successfully integrated Substrata into their sales tech stacks. This suggests strong satisfaction with the platform's ability to deliver tangible results in sales and negotiation.

Actionable Insights

To strengthen brand positioning, Substrata should emphasize its unique 'Social Signal Intelligence' more prominently as a differentiator in marketing materials.

Products and Features

Unmute - Product Description

Unmute is a Chrome extension designed to simplify and enhance the experience of virtual meetings. It addresses the common pain point of accidentally talking while muted by providing a clear visual indicator of your microphone status directly within your Chrome browser. The extension offers customizable options, including different shapes and colors for the mute indicator, allowing users to personalize their experience. It also features a 'nudge' capability that can gently remind users when they are muted and speaking, or when they are unmuted and quiet, helping to prevent awkward silences or accidental disclosures. Unmute is compatible with popular video conferencing platforms like Google Meet, Zoom, and Microsoft Teams, ensuring broad applicability. It aims to reduce meeting fatigue and improve communication flow by making mute status instantly recognizable.

Pros

  • Unmute provides a clear and customizable visual indicator of your microphone status, preventing accidental 'talking while muted' situations
  • Its 'nudge' feature intelligently reminds users about their mute status, improving meeting etiquette and flow
  • The extension is compatible with major video conferencing platforms like Google Meet, Zoom, and Microsoft Teams, making it versatile for most users.

Cons

  • Unmute is a Chrome extension, meaning users on other browsers or desktop applications may not benefit from its features
  • The 'nudge' feature, while helpful, could potentially be seen as intrusive by some users if not configured properly
  • As a simple utility, its functionality is limited to mute status indication and does not offer broader meeting management tools.

Alternatives

  • Many video conferencing platforms like Zoom, Google Meet, and Microsoft Teams have their own built-in mute indicators, which serve a similar basic purpose
  • Other browser extensions might exist that offer various meeting productivity tools, some of which may include mute reminders or indicators
  • Dedicated hardware solutions like mute buttons on headsets or external microphones also provide a direct way to manage mute status.

Company Updates

Latest Events at Substrata

Substrata.me | Reading Between the Lines | #1 AI Sales Coach

Substrata | #1 AI Real-Time Sales Coach | Designed by data scientists, psychologists and linguists to help you book more meetings and close more deals.

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Stop obsessing over ChatGPT. | Reno Perry

Aug 22, 2024 ... https://www.substrata.me/ Perplexity: My Personal Research Team ... I also use it to do company/competitor analysis and get important stats & ...

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Pricing - Substrata | Sales Science

What is the cost of a license? · Max SteinbergCEO, LEAD HIVES · David DovmanCo-founder CEO, AddSource · David Shoham SachsSenior GTM Advisor.

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Substrata | LinkedIn

Jul 10, 2024 ... https://www.substrata.me. External link for Substrata. Industry: Technology, Information and Internet. Company size: 51-200 employees.

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