Substrata : Market and Competitor Analysis

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Substrata is a software-as-a-service (SaaS) company that provides a social signal intelligence platform for dealmakers. Their platform uses AI and machine learning to analyze communication patterns and nonverbal cues to provide insights into the dynamics of a deal. Substrata aims to help sales professionals close more deals by understanding the "social dance" between buyers and sellers.

Company : Substrata

Industry : Sales TechnologySales EnablementArtificial Intelligence

Major Markets

United States

United Kingdom

Canada

Key Competitors

Gong

Chorus.ai

Avoma

Substrata Key Value propositions

AI-Powered Insights

Sales Communication

Deal Closing

Negotiation Skills

Substrata Latest news

Substrata.me | Reading Between the Lines | #1 AI Sales Coach

Substrata.me | #1 AI Real-Time Sales Email Coach | Designed by data scientists, psychologists and linguists to help you book more meetings and close more ...

How work taught me a lot at 22 | Reno Perry posted on the topic ...

Sep 19, 2023 ... ... important in the long run. 11) You get what ... In today's rapidly changing work landscape, being open to learning and adapting to new challenges ...

Substrata | LinkedIn

Mar 10, 2024 ... Substrata (https://www.substrata.me/) - AI sales coach helping me close more B2B deals - Determines who has the "upper hand" in a ...

Reno Perry on LinkedIn: Wise words for anyone considering a ...

Jan 5, 2023 ... And learned new skills to help me start my ... Substrata (https://www.substrata.me/) - AI ... important in the long run. ↳ You get what you ...

Substrata SWOT Analysis

Strengths

AI-driven platform providing unique insights into sales conversations.Focuses on high-stakes B2B sales, a niche market with high potential.Strong emphasis on customer success and personalized support.

Weaknesses

Relatively new company, may lack brand recognition compared to established competitors.Reliance on AI may not resonate with all sales professionals or organizations.Pricing may be a barrier for smaller businesses or individual users.

Opportunities

Expand into new markets and industries beyond current focus.Develop strategic partnerships with CRM providers and sales training organizations.Introduce new features based on user feedback and market trends.

Threats

Competition from established players in the SalesTech space.Rapid evolution of AI technology may require continuous innovation.Data privacy concerns and potential regulations surrounding AI in sales.

Top Marketing Strategies for Substrata

Personalized User Onboarding

Substrata can design a tailored onboarding experience for each new user based on their role and industry. This will improve user engagement, reduce churn, and boost adoption of key features.

Leveraged Reciprocity

Substrata can implement a reciprocal referral program where users receive rewards for referring new customers. This can increase customer acquisition, foster brand loyalty, and create a positive community around the platform.

Value-Based Pricing Implementation

Substrata can emphasize the value proposition of its different pricing tiers by highlighting the features and benefits associated with each plan. This can increase the perceived value of the product and encourage customers to choose higher-tier subscriptions.

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Substrata User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Sales Director

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase her team's sales conversion rate by 15% within the next quarter using data-driven insights
Successfully onboard and train new sales representatives on utilizing Substrata's platform effectively to improve their communication skills and close deals faster
Identify and secure a major strategic partnership that aligns with their company's growth objectives within the fiscal year

Frustrations

Dealing with inconsistent sales performance across her team and the struggle to identify the root causes
The time-consuming process of providing personalized coaching and feedback to individual sales representatives
The difficulty in accurately forecasting sales revenue due to a lack of visibility into the latter stages of the sales pipeline

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

CEO

Industry :

Artificial Intelligence

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

Secure Series B funding of $20 million to fuel product development and market expansion efforts
Attract and recruit top engineering talent to join their growing team and contribute to their innovative AI-powered platform
Build strategic partnerships with key players in the industry to expand their market reach and establish their company as a leader in AI-driven sales intelligence

Frustrations

Facing challenges in effectively communicating the value proposition of their complex AI technology to potential investors and clients
Struggling to keep up with the rapidly evolving AI landscape and ensuring their technology remains cutting-edge
The constant pressure to meet ambitious growth targets and secure funding to support their company's expansion plans

Name:

Emily Johnson

Age :

28

Gender :

Female

Occupation :

Sales Development Representative

Industry :

Marketing Technology

Education :

Bachelor's degree, Communications

Preferred platforms

GOALS

Achieve a 20% increase in qualified leads generated per month by improving her cold outreach strategies
Transition into a closing role (Account Executive) within the next year by consistently exceeding her sales targets and demonstrating strong closing skills
Master the art of social selling and leverage LinkedIn effectively to build relationships with potential clients and generate warm leads

Frustrations

Experiencing a high volume of rejections and gatekeepers during her cold outreach efforts, making it difficult to connect with key decision-makers
The struggle to craft compelling sales pitches that resonate with prospects and differentiate their solution in a crowded market
Feeling overwhelmed by the need to manage multiple sales tools and platforms, which can lead to inefficiency and lost productivity

Substrata Geographic and Demographic Insights

Geographic Insights: Substrata's primary market is the United States, followed by the United Kingdom and Canada. Germany and Australia represent emerging markets.

Top Countries

United States
45%
United Kingdom
10%
Canada
8%
Germany
6%
Australia
5%

Demographic Insights: Substrata's target users are primarily professionals aged 25-44, with a slightly higher representation of males. This aligns with demographics in sales leadership roles.

Age Distribution

Gender Distribution

Substrata Socio-economic Profile

Household and Income Insights: Substrata users typically fall within the middle to high-income brackets, reflecting the financial profile of experienced sales professionals.

Educational and Employment Insights: Substrata primarily targets working professionals, especially those in full-time sales roles, who hold at least a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Substrata Behavioral Insights

Interest-Based Insights: Substrata's target audience is interested in technology, business news, finance, travel, sports, self-improvement, and entrepreneurship.

Technology and Social Media Usage: The target audience predominantly uses LinkedIn, YouTube, and desktop devices. Facebook, Instagram, and Twitter are used less frequently.

Interests

TechnologyBusiness NewsFinanceTravelSportsSelf-ImprovementEntrepreneurship

Device Breakdown

Social Media Usage

Substrata Top Competitors

Competitor	Estimated market share	Top domains
Gong	35.2%	Sales Intelligence, Conversation Intelligence, Revenue Intelligence
Chorus.ai	28.5%	Conversation Intelligence, Sales Coaching, Sales Analytics
Avoma	16.3%	Sales Intelligence, Meeting Intelligence, Conversation Analysis

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