The target audience for SUBPAC is multi-faceted, encompassing several key segments. Firstly, it includes audio professionals such as music producers, sound engineers, and DJs who require accurate and physically felt bass monitoring, especially in environments where loud speakers are not feasible or desirable. Secondly, competitive and casual gamers form a significant audience, seeking enhanced immersion and tactile feedback that can improve their gaming experience and situational awareness. Thirdly, VR/AR enthusiasts and developers are a strong target, as SUBPAC devices complement immersive visual experiences by adding a crucial haptic dimension. Beyond these, a broader consumer market interested in high-fidelity audio and home entertainment, particularly for movies and music where deep bass is critical, also falls within the target. The brand emphasizes the benefits for personal well-being, such as reducing ear fatigue, suggesting an appeal to health-conscious users who engage with audio for extended periods. The consistent focus on 'immersion' and 'feeling' sound suggests a target audience that prioritizes a multi-sensory experience over purely auditory input.