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Steam Target Audience
Steam targets a broad audience of video game enthusiasts, ranging from casual to hardcore gamers. They cater to different platform preferences, including PC, Mac, SteamOS, VR, and Steam Deck. Their diverse game library attracts players interested in various genres, themes, and player experiences.
User Segments
Steam Geographic Distribution
Steam's largest user bases are in the US and China, commanding a significant market share. Russia, Germany, and Brazil follow as prominent markets.
Top Countries
United States
China
Russia
Germany
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Steam users typically reside in households of 2-4 people. The income distribution leans towards medium, indicating affordability and value.
Employment Status
Income Distribution
Education Level
Steam Behavior Analysis
Behavior Profile
Device Breakdown
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