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Steam Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree
Age: 24
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Retail Manager
Education: Associate Degree
Alex 'The Strategist' Chen
Goals
- To master complex game mechanics and achieve high ranks in competitive multiplayer games
- To discover and play cutting-edge PC games with innovative gameplay or compelling narratives
- To connect with a community of like-minded gamers for discussions, tips, and collaborative play.
Pain Points
- Lack of time due to work commitments to fully immerse in new game releases or long play sessions
- Dealing with toxic online communities or unfair competitive practices in multiplayer games
- High price of new AAA game titles and frequent need for hardware upgrades to run them optimally.
Steam Geographic Distribution
Steam's global reach is evident, with strong user bases in North America, Asia, and Europe, reflecting its international target market and multi-language support.
Top Countries
United States
China
Germany
Russia
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households with medium to high income, indicating disposable income for gaming purchases and stable living situations.
Employment Status
Income Distribution
Education Level
Steam Behavior Analysis
Behavior Profile
Device Breakdown
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