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Major Markets
United States
China
GermanyKey Competitors
Select a competitor
Epic Games Store
GOG.com
Top Marketing Channels
Epic Games Store
- Social Media Marketing
- Examples: Twitter, Facebook, Instagram
- Campaigns: Free Games Announcement, Mega Sale Promotions, Developer Spotlights
- Influencer Marketing/Content Creation
- Examples: YouTube game reviews, Twitch streams, TikTok gameplay videos
- Campaigns: Game Launch Collaborations, Early Access Previews, Creator Codes
- Email Marketing
- Examples: New game release emails, Personalized game recommendations, Wishlist notifications
- Campaigns: Weekly Free Games Reminders, Epic Mega Sale Pre-registration, Holiday Sales Alerts
Top Sales Channels
- Digital Storefront Sales
- Weekly Free Games, Seasonal Sales, Publisher Sales
- Epic Mega Sale, Halloween Sale, Spring Sale
- Bundles & Collections
- Game Collections, Franchise Bundles, Themed Packs
- Indie Game Bundle, Starter Pack Deals, Complete Your Collection
- Coupon/Voucher Programs
- Epic Coupons, Event-specific vouchers, Loyalty rewards discounts
- First Purchase Discount, Holiday Coupon Giveaways, Loyalty Program Rewards
Steam SWOT Analysis
Strengths
Aggressive free game giveaways attract new users
strong integration with Unreal Engine
lower revenue share for developers.
Weaknesses
Smaller game library compared to Steam
less developed community features
no dedicated user reviews system.
Opportunities
Continued growth of Epic Games Store user base through exclusives
expansion into new platforms/devices
strengthening developer relationships.
Threats
Intense competition from established platforms like Steam
potential user fatigue from aggressive exclusive strategies
dependence on Fortnite revenue for growth.
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