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The target audience for Steam is broad, encompassing gamers of all ages, interests, and locations. This is evident from the platform's vast library of games, ranging from indie titles to AAA releases, and its global reach with support for multiple languages and currencies. The emphasis on community features, such as forums, workshops, and live streaming, suggests a focus on fostering a connected gaming experience.
Steam's user base is globally distributed with the US and China being the two largest markets. Other significant markets include Russia, Germany, and Brazil.
United States
China
Russia
Germany
Brazil
Primary age group concentration shows strong presence in:
31-35
Most active age range
Steam users typically come from households with 1-4 members and have medium income levels, reflecting the platform's broad appeal.
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