Find stats on top websites

Steam Target Audience

User Segments

Age: 17

Gender: Male

Occupation: Student

Education: High School

Age: 19

Gender: Female

Occupation: Part-Time Retail Associate

Education: Associate Degree

Age: 21

Gender: Male

Occupation: Part-Time Food Service Worker

Education: Associate Degree

Alex 'The Ace' Chen

Alex 'The Ace' Chen

Age: 17
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeRedditTikTok

Goals

  • Improve competitive gaming skills to climb leaderboards
  • Discover new games and strategies from professional players
  • Connect with other competitive gamers and form a strong team.

Pain Points

  • Lack of time to practice due to schoolwork
  • Dealing with toxic players in online matches
  • Limited access to high-end gaming equipment.

Steam Geographic Distribution

Steam has a significant global presence, with leading markets in the US and China, followed by European and other major gaming regions. Multi-language support facilitates broad international reach.

Top Countries

United States flag

United States

20.5%
China flag

China

15.2%
Germany flag

Germany

7.8%
Russia flag

Russia

6.1%
Brazil flag

Brazil

4.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Steam users typically come from medium-income households of 2-4 people. This suggests disposable income for gaming and shared living arrangements are common.

Employment Status

Income Distribution

Education Level

Steam Behavior Analysis

Behavior Profile

Avid Gamers
Digital Downloads
Online Communities
Game Discovery
Content Creation
Modding
Social Interaction
User-Generated Content
Virtual Goods Trading
Live Streaming
Personalization
Technologically Savvy
Loyalty Programs
Competitive Gaming
Tech Enthusiasts
Esports
Reddit Users
YouTube Viewers
Desktop Gaming

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth