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Major Markets
United States
China
GermanyKey Competitors
Select a competitor
Epic Games Store
GOG.com
Xbox PC Game Pass
Top Marketing Channels
Epic Games Store
- Social Media Marketing
- Examples: Facebook, Twitter, Instagram
- Campaigns: Free Game Announcements, Fortnite Crossover Events, Holiday Sales Teasers
- Content Marketing
- Examples: Epic Games Blog, Developer Interviews, Game Trailers
- Campaigns: Deep Dive Game Spotlights, 'Inside the Studio' Series, Community Creations Showcase
- Influencer Marketing
- Examples: Twitch Streamers, YouTube Gamers, Esports Teams
- Campaigns: Fortnite World Cup Promotions, New Game Launch Streams, Exclusive Creator Codes
Top Sales Channels
- Digital Storefront Sales
- Epic Games Store Website, Epic Games Launcher, In-game Store Access
- Weekly Free Games, Seasonal Sales Events (e.g., Mega Sale), Publisher Sales
- Partnerships & Bundles
- Humble Bundle, Game Developers, Peripheral Manufacturers
- Game + DLC Bundles, Epic Games Exclusives, Hardware Purchase Game Codes
- Referral Programs
- Refer-a-Friend, Creator Support Program, Community Giveaways
- Creator Code Bonuses, Friend Referral Rewards, Streamer Giveaways
Steam SWOT Analysis
Strengths
Exclusive game titles (e.g.
Fortnite)
Aggressive free game strategy
High revenue share for developers (88%)
Strong brand recognition (Fortnite)
Weaknesses
Smaller game library compared to Steam
Limited community features
Lack of user reviews
Less mature platform features
Opportunities
Expand into more exclusive titles
Improve platform features and community tools
Further leverage Fortnite's ecosystem
Attract more indie developers
Threats
Intense competition from Steam
Developer backlash over exclusivity
User preference for Steam's established features
Potential for declining interest in Fortnite
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