Top Marketing Strategies for Stay Safe Online

Stay Safe Online User Persona

Name:

Sarah Thompson

Age :

38

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• To effectively manage her company's online presence while ensuring cybersecurity best practices are followed
• To educate her team on the latest cybersecurity threats and prevention methods
• To create a safe and secure online environment for her children to learn and explore

Frustrations

• Encountering phishing scams and malware threats that could compromise company data
• Struggling to keep up with the constantly evolving cybersecurity landscape and new threats
• Feeling overwhelmed by the responsibility of protecting both her family and her company from online dangers

Name:

David Lee

Age :

52

Gender :

Male

Occupation :

Senior Software Engineer

Industry :

Software Development

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• To stay updated on the latest cybersecurity vulnerabilities and best practices in software development
• To educate himself on emerging cybersecurity technologies and trends
• To ensure his personal online accounts and data are well-protected

Frustrations

• Dealing with frequent phishing attempts and malware attacks that target his industry
• Feeling frustrated by the lack of awareness and understanding of cybersecurity best practices among some colleagues
• Worrying about the potential impact of data breaches and cyberattacks on his personal and professional life

Name:

Maria Garcia

Age :

25

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

Bachelor's Degree (in progress), Business Administration

Preferred platforms

GOALS

• To learn about online safety tips and best practices to protect herself from cyberbullying and online scams
• To understand how to manage her online reputation and protect her privacy
• To educate herself on the potential cybersecurity risks associated with social media and online activities

Frustrations

• Feeling overwhelmed by the amount of personal information shared online and the potential privacy risks
• Encountering instances of cyberbullying or harassment on social media platforms
• Feeling anxious about the possibility of becoming a victim of online scams or identity theft

Stay Safe Online Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with 60% user share, followed by India at 15%. The platform has global reach with smaller percentages in other English-speaking countries.

Demographic Insights: Target users span across all age groups with a slightly higher representation of females. The platform caters to a diverse user base.

Stay Safe Online Socio-economic Profile

Household and Income Insights: The platform attracts users from varied income levels with a higher concentration in the middle-income bracket and families with 2-4 members.

Educational and Employment Insights: The platform caters to a wide range of users, primarily those in full-time work or are students, with a majority having a University or College level education.

Stay Safe Online Behavioral Insights

Interest-Based Insights: Users are interested in technology, news, parenting, education, finance, business, and health, reflecting the broad appeal of online safety.

Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices and engage across various social media platforms, with a higher preference for YouTube, Facebook, and Instagram.

Stay Safe Online Top Competitors