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Heirloom Target Audience

Heirloom targets travelers seeking luxury group accommodations. This includes families, groups of friends, and colleagues looking for spacious and stylish vacation rentals. They cater to those seeking unique travel experiences with a focus on design, comfort, and personalized service.

User Segments

Heirloom Geographic Distribution

Heirloom's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking markets with a high concentration of their target demographic.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Heirloom targets households of 3-4 people with high income levels, reflecting their focus on luxury group travel.

Employment Status

Income Distribution

Education Level

Heirloom Behavior Analysis

Behavior Profile

Device Breakdown

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