Stay Heirloom Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Vrbo

Airbnb Luxe

Top Marketing Channels

Vrbo

Search Engine Marketing (SEM)
Examples: Google Ads, Bing Ads, keyword targeting for 'vacation rentals large groups'
Campaigns: Seasonal travel deals, Destination spotlights, Early bird booking offers

Content Marketing
Examples: Travel blogs, Destination guides, 'Why book a vacation rental' articles
Campaigns: Family vacation inspiration, Pet-friendly travel tips, Group getaway planning

Social Media Marketing
Examples: Facebook ads, Instagram carousels, Pinterest boards showcasing properties
Campaigns: #VrboFamilyVacation, 'Dream Getaway' photo contest, 'Book Your Escape' call-to-action

Email Marketing
Personalized property recommendations, Abandoned cart reminders, Loyalty program updates
Exclusive subscriber discounts, 'Your Next Adventure Awaits' series, Trip planning checklists

Affiliate Marketing
Travel agencies, Bloggers, Influencer partnerships promoting Vrbo properties
Partnership spotlight features, Commission-based booking incentives, Co-branded promotions

Extensive inventory of private homes

strong brand recognition

caters well to family and group travel.

Variable property quality due to individual owners

less focus on curated luxury experiences

booking process can sometimes be less streamlined than hotel sites.

Expand into more niche luxury segments

enhance concierge services

leverage data for personalized recommendations.

Increased competition from direct booking sites

evolving short-term rental regulations

economic downturn impacting leisure travel.