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Lucasfilm Ltd. Target Audience
Star Wars targets a broad audience encompassing fans of science fiction, fantasy, and adventure. This includes children, families, and adults who enjoy the movies, TV shows, books, comics, video games, and other merchandise within the Star Wars universe. They actively engage with the franchise through social media, events, and online platforms like StarWars.com.
User Segments
Lucasfilm Ltd. Geographic Distribution
Star Wars enjoys a global fanbase, with the US and UK being the top two markets, contributing to 45% of the total market share.
Top Countries
United States
United Kingdom
Canada
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience represents a mix of household sizes, with a larger proportion in the 2-4 range, suggesting families and young adults. The income distribution leans towards middle-income earners.
Employment Status
Income Distribution
Education Level
Lucasfilm Ltd. Behavior Analysis
Behavior Profile
Device Breakdown
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