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Business and Product Insights

Key product features of the Star Wars franchise include its expansive universe with a rich history and lore, iconic characters like Luke Skywalker and Darth Vader, and immersive storytelling across various media formats. The franchise also boasts a strong online presence with dedicated websites, social media channels, and interactive experiences for fans.

Product Portfolio

Lucasfilm Ltd. Key Value Propositions

Storytelling
Characters
Universe
Experiences

Lucasfilm Ltd. Brand Positioning

Top Competitors

1

Marvel Entertainment

2

DC Comics

3

Wizarding World (Harry Potter)

Customer Sentiments

Actionable Insights

Products and Features

Key product features of the Star Wars franchise include its expansive universe with a rich history and lore, iconic characters like Luke Skywalker and Darth Vader, and immersive storytelling across various media formats. The franchise also boasts a strong online presence with dedicated websites, social media channels, and interactive experiences for fans.

Company Updates

Latest Events at Lucasfilm Ltd.

Star Wars News, Articles & Quizzes | StarWars.com

Visit StarWars.com to get the latest movie, series, comics and video game news from a galaxy far, far away and test your knowledge with fun quizzes!

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StarWars.com | The Official Star Wars Website

The official site for Star Wars, featuring the latest news on Star Wars movies, series, video games, books, and more.

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Loving The Hobbit, Building The Clone Wars | StarWars.com

Dec 14, 2012 ... At the top was what appeared to be four flames licking upward towards an inverted ring. The binding read, The Lord of the Rings, J.R.R. Tolkien.

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The Mandalorian & Grogu Journeys to the Big Screen | StarWars.com

Jan 9, 2024 ... StarWars.com. All Star Wars, all the time. Related Topics. The Mandalorian & Grogu ...

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