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Starbird Chicken's target audience is health-conscious individuals, families, and young professionals looking for fresh and convenient fast-casual dining options. They appeal to those seeking flavorful, high-quality chicken prepared with a focus on flavor and better-for-you ingredients.
Starbird Chicken's primary market is the United States, capturing a significant 90% of its user base. Canada follows with 5%, while other countries like the UK, Australia, and Germany show emerging interest.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Starbird Chicken appeals to a range of household sizes, with the majority being 2-person (35%) and 3-4 person (40%) households. Their customer base largely consists of medium (50%) and high (30%) income earners.
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