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Standard Wellness is a vertically integrated medical marijuana company providing a wide range of cannabis products, including flower, vapes, concentrates, edibles, and topicals. They are committed to quality, offering premium and economical options under their "The Standard" and "The Solid" brands. They operate in multiple states, including Ohio, Missouri, Utah, and Maryland, and prioritize patient education and satisfaction.
Company : Standard Wellness
Industry : Medical MarijuanaCannabisAlternative Medicine
Standard Wellness Key Value propositions
Standard Wellness Latest news
Standard Wellness
At Standard Wellness, our mission it to improve quality of life through safe and easy access to cannabis.
Standard Edibles - Standard Wellness
With just a few simple ingredients—sugar, butter, cream and vanilla (and THC distillate of course!)—we've created your new favorite edible.
Jared Maloof, CEO, Standard Wellness
Jul 2, 2022 ... The opportu- nity to take part in a new industry held appeal. “In cannabis, there was a very big need for leadership at all levels at the time,” ...
Utah - Standard Wellness
Our cultivation and processing facility in Utah is located in Corinne, a beautiful town located about 45 minutes from Salt Lake City.
Standard Wellness SWOT Analysis
Strengths
Vertically integrated operations ensuring quality control.Diverse product portfolio catering to various needs.Commitment to patient education and satisfaction.
Weaknesses
Limited geographical reach compared to larger competitors.Reliance on the evolving legal landscape of medical marijuana.Potential price sensitivity in the market.
Opportunities
Expansion into new states with legal medical marijuana markets.Development of innovative products and formulations.Partnerships with healthcare providers for wider reach.
Threats
Increasing competition within the cannabis industry.Regulatory changes and legal challenges.Negative public perception or stigma associated with cannabis use.
Top Marketing Strategies for Standard Wellness
Targeted Content Marketing and Influencer Partnerships
Develop high-quality content focusing on patient education and product benefits, leveraging social media platforms and partnering with relevant influencers to reach a wider audience and build trust in Standard Wellness's expertise and product quality.
Strategic Partnerships and Dispensary Expansion
Collaborate with existing medical dispensaries in new markets, offering competitive pricing and exclusive product lines to expand reach and access to new customer segments, while prioritizing partnerships with complementary businesses that enhance the patient experience.
Standard Wellness User Persona
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GOALS
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Standard Wellness Geographic and Demographic Insights
Geographic Insights: Standard Wellness's primary target market is the United States, capturing a significant 90% share, followed by Canada with a 5% market share. The remaining market share is distributed among countries like the UK, Germany, and Australia.
Top Countries
United States
90%
Canada
5%
United Kingdom
1.5%
Germany
1%
Australia
0.5%
Demographic Insights: The target demographic leans slightly towards females, and the largest age group is 35-44, indicating a preference for cannabis-based wellness products in this segment.
Age Distribution
Gender Distribution
Standard Wellness Socio-economic Profile
Household and Income Insights: The majority of target users fall within the 'Medium' income bracket, with a significant portion living in households of 2 or 3-4 members, reflecting a diverse customer base.
Educational and Employment Insights: A significant portion of target users are employed full-time or retired, with a high proportion holding University or College degrees, indicating an educated and potentially health-conscious consumer base.
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Income Distribution
Education Level
Employment Status
Standard Wellness Behavioral Insights
Interest-Based Insights: Target users show interest in holistic wellness practices such as yoga, meditation, healthy cooking, and fitness, along with alternative medicine and pain management.
Technology and Social Media Usage: Users are highly active on YouTube, Instagram, and Facebook, reflecting a preference for visual platforms. Android and iOS devices are predominantly used, suggesting a mobile-first approach for engagement.
Interests
Device Breakdown
Social Media Usage
Standard Wellness Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Curaleaf | 40% | Cannabis, Medical Marijuana, Dispensary |
| Trulieve | 30% | Medical Cannabis, Patient Care, Product Innovation |
| Green Thumb Industries | 15% | Cannabis Products, Retail Experience, Cultivation |
