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Standard Wellness Target Audience

User Segments

Age: 58

Gender: Male

Occupation: Retired Teacher

Education: Master's Degree, Education

Age: 49

Gender: Female

Occupation: Healthcare Administrator

Education: Bachelor's Degree, Business Administration

Age: 52

Gender: Male

Occupation: Pharmaceutical Sales Representative

Education: Associate Degree, Science

Arthur 'Art' Reed

Arthur 'Art' Reed

Age: 58
Gender: Male
Occupation: Retired Teacher
Education: Master's Degree, Education
Industry: Healthcare
Channels: FacebookYouTubeReddit

Goals

  • To find consistent, effective, and safe cannabis products to manage his chronic back pain without relying solely on pharmaceuticals
  • To improve his overall quality of life and maintain an active lifestyle despite his pain
  • To stay informed about the latest research and safe practices in medical cannabis use.

Pain Points

  • Difficulty in finding reliable and trustworthy information about different cannabis strains and their effects on his specific condition
  • Concerns about the legal complexities and stigma associated with cannabis use, even for medicinal purposes
  • Frustration with inconsistent product availability and varying quality across different dispensaries.

Standard Wellness Geographic Distribution

Standard Wellness operates across Ohio, Missouri, Utah, and Maryland, with a significant presence and network of dispensaries primarily in the United States.

Top Countries

United States flag

United States

100%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households with medium income, indicating stable backgrounds and ability to afford medical cannabis.

Employment Status

Income Distribution

Education Level

Standard Wellness Behavior Analysis

Behavior Profile

Patient-Centric
Wellness
Quality
Consistency
Satisfaction Guarantee
Health
Pain Management
Natural Remedies
Mindfulness
Educational Resources
Convenience
Trustworthiness
Product Variety
Research-Driven
Online Engagement
Anxiety Relief
Sleep Improvement
Sustainable Living
Discreet Solutions
Brand Loyalty

Device Breakdown

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