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The target audience is patients seeking alternative medicine options, specifically cannabis-based products. This includes both experienced users and those new to cannabis, looking for relief from various symptoms or conditions. They value product quality, transparency, and a positive customer experience.
Standard Wellness's primary target market is the United States, capturing a significant 90% share, followed by Canada with a 5% market share. The remaining market share is distributed among countries like the UK, Germany, and Australia.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of target users fall within the 'Medium' income bracket, with a significant portion living in households of 2 or 3-4 members, reflecting a diverse customer base.
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