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Stanley 1913 Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Business Administration

Age: 26

Gender: Female

Occupation: Research Assistant

Education: Bachelor's Degree, Public Health

Age: 40

Gender: Female

Occupation: Nurse Practitioner

Education: Master's Degree, Nursing

Olivia, The Wellness Professional

Olivia, The Wellness Professional

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Industry: Professional Services
Channels: InstagramLinkedInYouTube

Goals

  • Maintain a healthy and active lifestyle amidst a demanding work schedule
  • Stay updated on the latest wellness and fitness trends
  • Find durable and stylish products that complement her personal brand and daily routine.

Pain Points

  • Lack of time to prioritize personal well-being due to work commitments
  • Difficulty finding aesthetically pleasing and functional hydration solutions
  • Juggling a busy professional life with personal interests and social engagements.

Stanley 1913 Geographic Distribution

Stanley 1913 has a strong presence in North America, with significant market share in the US and Canada, and growing markets in Europe and APAC.

Top Countries

United States flag

United States

40%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Stanley targets medium to high-income households, particularly those with 1-4 members who value quality and lifestyle-oriented products.

Employment Status

Income Distribution

Education Level

Stanley 1913 Behavior Analysis

Behavior Profile

Hydration Enthusiast
Fashion-Forward Trendsetter
Outdoor Adventurer
Social Media Influenced
Health-Conscious
Sustainability-Valuing
Personalization Seekers
Brand Loyal
Gift Givers
Active Lifestyle
Tech-Savvy
Quality Focused
Novelty Seekers
Community-Focused
Sports Enthusiasts
Travelers
Cooking Enthusiasts

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