GOALS

• Empower designers to create high-quality marketing materials quickly and efficiently while adhering to brand guidelines
• Improve collaboration between designers and marketing teams, enabling seamless feedback and approval processes
• Streamline the process of adapting designs for various formats, including print, digital, and social media.

Frustrations

• Dealing with revisions and rework due to inconsistent application of brand guidelines
• Facing challenges in collaborating with remote team members and clients on design projects
• Managing the complexity of adapting designs for different channels and formats, often leading to errors and inconsistencies.

GOALS

• Create engaging and visually appealing marketing materials for social media and online campaigns to increase brand visibility and drive traffic
• Implement a system for automating the creation of digital ads in various formats and sizes to streamline campaign launches
• Track the performance of marketing campaigns and analyze data to optimize content and improve ROI.

Frustrations

• Lacking the design skills and resources to create high-quality marketing materials in-house
• Spending excessive time resizing and reformatting designs for different social media platforms
• Facing difficulties in tracking the results of marketing campaigns and demonstrating the value of marketing efforts.