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Stackby Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Digital Marketing Manager

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Head of Advertising Operations

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Marketing Analyst

Education: Bachelor's Degree, Data Science

Ava Chen

Ava Chen

Age: 32
Gender: Female
Occupation: Digital Marketing Manager
Education: Master's Degree, Marketing
Industry: Digital Media
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase ROI on marketing campaigns by optimizing ad spend and content strategy
  • To centralize and streamline all marketing data for real-time reporting and better decision-making
  • To build a highly efficient and collaborative marketing team workflow using integrated tools.

Pain Points

  • Struggling with fragmented data across multiple platforms leading to inconsistent reporting
  • Spending too much time on manual data entry and repetitive tasks instead of strategic planning
  • Difficulty in quickly adapting to new campaign requirements due to rigid software limitations.

Stackby Geographic Distribution

The US and India lead as primary markets for Stackby, collectively accounting for nearly half of its user base, followed by key English-speaking nations.

Top Countries

United States flag

United States

28.5%
India flag

India

18.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households with medium to high income, suggesting professionals or small business owners.

Employment Status

Income Distribution

Education Level

Stackby Behavior Analysis

Behavior Profile

Workflow Automation
Data Management
Collaboration
Project Management
Streamlining
Problem-Solving
Customization
Self-Service
Information Seeking
Online Research
Digital Marketing
Data Insights
Decision-Making
Continuous Improvement
Frustration Avoidance
Adaptability
Professional Networking
Content Consumption
Desktop Usage
Trial Orientation

Device Breakdown

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