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SparkShoppe is a woman-owned shopper and digital marketing agency based in Clifton Park, NY. They specialize in shopper marketing, food & beverage marketing, social & digital marketing, retail media networks, fractional CMO services, website design & development, eCommerce & email marketing, branding & insights, automotive marketing, and professional graphic design services.
Company : SparkShoppe
Industry : Marketing and AdvertisingDigital MarketingShopper Marketing
SparkShoppe Key Value propositions
SparkShoppe Latest news
SparkShoppe Marketing, Ignite your marketing strategy today!
Ignite your digital marketing strategy with SparkShoppe. We are a team of marketing experts out of Clifton Park, New York. Our team carries certifications ...
SparkShoppe LTD. | LinkedIn
http://SparkShoppe.com. External link for SparkShoppe LTD. Industry: Advertising Services. Company size: 11-50 employees. Headquarters: Clifton Park, New York.
TikTok Advertising
Oct 6, 2020 ... Whether you're a small business or a major corporation, TikTok ... For help adapting to the new normal, contact the SparkShoppe team today.
Scott Terwilliger, MBA - SparkShoppe LTD. | LinkedIn
Scott Terwilliger, MBA. SparkShoppe LTD. University at Albany, SUNY. Albany, New York Metropolitan Area.
SparkShoppe SWOT Analysis
Strengths
Strong focus on shopper and digital marketing.Expertise in the food and beverage industry.Woman-owned business with a potential niche market.
Weaknesses
Limited geographical reach being located in Clifton Park, NY.May face challenges competing with larger, more established agencies.Dependence on specific industries, especially food and beverage.
Opportunities
Expand services to new geographic locations.Develop niche expertise in emerging marketing trends like influencer marketing.Leverage their woman-owned status to attract clients seeking diversity.
Threats
Competition from larger marketing agencies with broader resources.Rapid evolution of the digital marketing landscape requiring constant adaptation.Economic downturns impacting marketing budgets of businesses, especially SMBs.
Top Marketing Strategies for SparkShoppe
SparkShoppe User Persona
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SparkShoppe Geographic and Demographic Insights
Geographic Insights: SparkShoppe's primary target market is the United States, with a significant majority of their users located there. Canada, the UK, Australia, and Germany represent smaller potential markets.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: SparkShoppe's target audience consists slightly more of males, primarily aged between 25-54, reflecting decision-making roles in businesses.
SparkShoppe Socio-economic Profile
Household and Income Insights: SparkShoppe's target market typically falls within the middle-income bracket, with diverse household sizes.
Educational and Employment Insights: The majority of SparkShoppe's target users are employed full-time or are business owners with university or college-level education.
SparkShoppe Behavioral Insights
Interest-Based Insights: SparkShoppe's audience is interested in digital and social media marketing, business growth, technology, food and beverages, travel, and marketing analytics.
Technology and Social Media Usage: Target users prefer LinkedIn, Facebook and Instagram and are primarily on desktop devices.
SparkShoppe Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Overit | 20% | Digital Marketing, Web Development, Branding |
Fingerpaint | 18% | Healthcare Marketing, Advertising, Technology Solutions |
The Martin Group | 15% | Marketing, Public Relations, Creative Services |