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SparkShoppe

SparkShoppe is a woman-owned shopper and digital marketing agency based in Clifton Park, NY. They specialize in shopper marketing, food & beverage marketing, social & digital marketing, retail media networks, fractional CMO services, website design & development, eCommerce & email marketing, branding & insights, automotive marketing, and professional graphic design services.

Company : SparkShoppe

Industry : Marketing and AdvertisingDigital MarketingShopper Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Overit
Fingerpaint
The Martin Group

SparkShoppe Key Value propositions

Strategic Marketing
Digital Expertise
Shopper Marketing
Omni-Channel Solutions

SparkShoppe SWOT Analysis

Strengths

Strong focus on shopper and digital marketing.Expertise in the food and beverage industry.Woman-owned business with a potential niche market.

Weaknesses

Limited geographical reach being located in Clifton Park, NY.May face challenges competing with larger, more established agencies.Dependence on specific industries, especially food and beverage.

Opportunities

Expand services to new geographic locations.Develop niche expertise in emerging marketing trends like influencer marketing.Leverage their woman-owned status to attract clients seeking diversity.

Threats

Competition from larger marketing agencies with broader resources.Rapid evolution of the digital marketing landscape requiring constant adaptation.Economic downturns impacting marketing budgets of businesses, especially SMBs.

Top Marketing Strategies for SparkShoppe

Content Marketing & Thought Leadership

Establish SparkShoppe as a thought leader in the food and beverage industry by creating valuable content such as blog posts, ebooks, and webinars. This will attract potential clients seeking expert advice and build trust in their brand expertise.

Leverage Industry Networks & Events

Actively participate in industry events, conferences, and networking groups focused on food and beverage marketing. This allows SparkShoppe to connect with potential clients, build relationships, and demonstrate their industry knowledge.

Referral Programs & Partnerships

Develop strategic referral programs with complementary businesses, such as food producers, restaurants, and food bloggers. This expands SparkShoppe's reach and generates leads through trusted recommendations from existing networks.

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SparkShoppe User Persona

SparkShoppe Geographic and Demographic Insights

Geographic Insights: SparkShoppe's primary target market is the United States, with a significant majority of their users located there. Canada, the UK, Australia, and Germany represent smaller potential markets.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: SparkShoppe's target audience consists slightly more of males, primarily aged between 25-54, reflecting decision-making roles in businesses.

Age Distribution

Gender Distribution

SparkShoppe Socio-economic Profile

Household and Income Insights: SparkShoppe's target market typically falls within the middle-income bracket, with diverse household sizes.

Educational and Employment Insights: The majority of SparkShoppe's target users are employed full-time or are business owners with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

SparkShoppe Behavioral Insights

Interest-Based Insights: SparkShoppe's audience is interested in digital and social media marketing, business growth, technology, food and beverages, travel, and marketing analytics.

Technology and Social Media Usage: Target users prefer LinkedIn, Facebook and Instagram and are primarily on desktop devices.

Interests

digital marketingsocial mediabusiness growthtechnologyfood and beveragetravelmarketing analytics

Device Breakdown

Social Media Usage

SparkShoppe Top Competitors

Competitor
Estimated market share
Top domains
Overit20%Digital Marketing, Web Development, Branding
Fingerpaint18%Healthcare Marketing, Advertising, Technology Solutions
The Martin Group15%Marketing, Public Relations, Creative Services

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