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Spark Shoppe Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 40

Gender: Male

Occupation: IT Project Manager

Education: Bachelor's Degree, Information Technology

Age: 28

Gender: Female

Occupation: Product Manager

Education: Master's Degree, Business Administration

Sophia Chen

Sophia Chen

Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Software
Channels: LinkedInYouTubeReddit

Goals

  • To develop innovative software solutions that significantly improve user experience and efficiency
  • To continuously learn new programming languages and frameworks to stay at the forefront of technology
  • To lead a successful project from conception to deployment, demonstrating strong technical and leadership skills.

Pain Points

  • Dealing with legacy codebases that are difficult to maintain or integrate with modern systems
  • Lack of clear project requirements or constantly shifting priorities that hinder efficient development
  • Limited opportunities for professional development or skill diversification within current role.

Spark Shoppe Geographic Distribution

The primary market is North America, particularly the US and Canada, followed by key English-speaking and European countries, indicating global interest in unique artisan goods.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly medium to high-income individuals, residing in 2 to 4-person households, valuing quality and uniqueness.

Employment Status

Income Distribution

Education Level

Spark Shoppe Behavior Analysis

Behavior Profile

Online Shopping
Home Decor
Lifestyle Blogs
Instagram Usage
YouTube Usage
Mobile Browsing
Visual Content
Unique Product Discovery
Handcrafted Goods
Small Business Support
Ethical Sourcing
DIY Projects
Sustainable Products
Cooking & Recipes
Gardening
Travel Planning
Pet Care
Pinterest
TikTok
Facebook

Device Breakdown

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