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Industry Landscape
The website building industry is dynamic and competitive, driven by increasing demand for online presence from small businesses, creators, and individuals. Platforms are continually enhancing ease of use, design aesthetics, and integrated features like e-commerce and marketing tools. Competition is intense, with established players and new entrants vying for market share.
Total Assets Under Management (AUM)
Number of Websites Created in United States
~Estimates vary widely, but as of 2023, there are well over 1.13 billion websites globally, with a significant portion, likely hundreds of millions, created in the US. (Source: Internet Live Stats)
(Likely low to mid single-digit % (e.g., 3-5%) CAGR)
• Growth in new websites, but also significant number of inactive sites.
• Driven by new small businesses and personal ventures.
• Offset by consolidation and social media-only strategies.
Total Addressable Market
Approximately 12.3 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Design & Content Generation
AI tools will increasingly automate website design, layout suggestions, and even content creation (text, images), making website building faster and more accessible.
Headless CMS & API-First Architecture
Decoupling the content management backend from the frontend presentation layer allows greater flexibility for multi-channel publishing and custom user experiences.
Web3 & Decentralized Web Integration
Integration with blockchain technologies, NFTs, and decentralized identity could offer new monetization models and enhanced data privacy for website owners and users.
Impactful Policy Frameworks
American Innovation and Choice Online Act (AICOA) (Proposed, 2022)
This proposed federal legislation aims to prevent dominant online platforms from unfairly favoring their own products and services over those of rivals.
It could influence how website building platforms integrate and promote their own e-commerce, marketing, or other tools, requiring more neutrality in their offerings.
State Privacy Laws (e.g., California Consumer Privacy Act - CCPA, 2018/CPRA, 2020; Virginia CDPA, 2021)
Various state-level data privacy laws, like CCPA and CPRA in California, grant consumers more control over their personal data collected by businesses.
Website building platforms must ensure their analytics, e-commerce, and user data handling practices comply with diverse state privacy regulations, affecting their users' data collection too.
Americans with Disabilities Act (ADA) Website Accessibility Guidelines (Ongoing Enforcement)
While not a new law, ongoing enforcement and clarification of ADA application to websites require businesses to make their online content accessible to individuals with disabilities.
Website builders like Squarespace must provide tools and templates that help their users create ADA-compliant websites to avoid potential lawsuits and ensure inclusive online experiences.
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