GOALS

• Secure a top 10 Billboard chart position for the label's latest album release by devising a comprehensive marketing strategy that encompasses traditional media, digital platforms, and influencer outreach
• Expand the label's global reach by partnering with international distributors and leveraging localized marketing campaigns tailored to specific regions and languages
• Increase the label's social media engagement by 20% through interactive content, contests, and partnerships with influencers to foster a dedicated online community.

Frustrations

• Facing difficulties in coordinating marketing efforts across multiple artists and releases due to time constraints and limited resources
• Adapting to the rapidly evolving digital landscape and identifying the most effective online platforms to reach their target audience
• Measuring the return on investment (ROI) of various marketing campaigns and justifying budget allocation based on concrete data and analytics.

GOALS

• Increase website traffic from social media campaigns by 15% by optimizing content for each platform's algorithm and utilizing targeted advertising strategies
• Drive pre-saves for the upcoming album release by creating engaging social media content, running contests and giveaways, and collaborating with influencers to generate buzz and excitement
• Improve fan engagement metrics by 10% by hosting interactive Q&A sessions, live streams, and behind-the-scenes content to foster a sense of community and connection with the artist.

Frustrations

• Keeping up with the constant changes in social media algorithms and best practices, requiring continuous research and adaptation of their strategies
• Demonstrating the value of social media marketing efforts to management and securing adequate budget allocation for paid campaigns and influencer partnerships
• Managing the logistics of coordinating multiple social media accounts, creating and scheduling content, and tracking performance metrics across platforms.