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Spotify Target Audience
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User Segments
Spotify Geographic Distribution
Spotify's largest user base is in the US, followed by emerging markets like India and Brazil. European countries like the UK and Germany also have significant user bases.
Top Countries
United States
31%
India
15%
Brazil
8%
United Kingdom
7%
Germany
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Spotify appeals to a range of household sizes, but is most popular with couples and small families. Users are predominantly middle-income earners, with a significant portion having disposable income.
Employment Status
Income Distribution
Education Level
Spotify Behavior Analysis
Behavior Profile
Device Breakdown
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