Find stats on top websites
Spotify Target Audience
User Segments
Age: 17
Gender: Female
Occupation: Student
Education: High School
Age: 19
Gender: Male
Occupation: Part-Time Sales Associate
Education: Associate Degree
Age: 22
Gender: Female
Occupation: Student
Education: Associate Degree
Maya, The Gaming Musician
Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram
Goals
- Discover new music for gaming playlists
- Connect with other gamers and musicians online
- Manage academic responsibilities effectively while pursuing hobbies
Pain Points
- Limited disposable income for premium subscriptions
- Finding time for hobbies amidst schoolwork
- Dealing with slow internet speeds in shared households
Spotify Geographic Distribution
Spotify is a global service with significant user bases in the US and UK, reflecting its worldwide reach and broad appeal across continents.
Top Countries
United States
25%
United Kingdom
10%
Germany
8%
Brazil
7%
Canada
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Spotify caters to a diverse range of household sizes, with a strong focus on medium-income individuals, making it accessible to a wide audience.
Employment Status
Income Distribution
Education Level
Spotify Behavior Analysis
Behavior Profile
Music Consumption
Web Player Users
Content Discovery
Playlist Creation
Personalized Recommendations
Podcast Listening
Offline Listening
Multi-Device Usage
Ad-Free Experience
Convenience Seeking
Entertainment Seeking
Social Media Engagement
Online Shopping
Gaming
Movies & TV
Audiobooks
User-Friendly Interface
Seamless Access
Digital Content
Content Sharing
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
