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Spot & Tango Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior Data Scientist
Education: Master's Degree, Computer Science
Age: 42
Gender: Male
Occupation: Financial Advisor
Education: Bachelor's Degree, Finance
Age: 32
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree, Nursing
Dr. Emily Chen
Age: 38
Gender: Female
Occupation: Senior Data Scientist
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeLinkedInInstagram
Goals
- Ensure her dog, Luna, maintains peak health and vitality through optimal nutrition
- Streamline her pet care routine to maximize efficiency and minimize time spent on mundane tasks
- Stay informed about the latest advancements in pet health and wellness to make data-driven decisions.
Pain Points
- Finding truly healthy and transparent pet food options amidst misleading marketing claims
- Juggling a demanding career with the responsibilities of pet ownership and personal well-being
- Worrying about the long-term health implications of commercial pet foods on Luna's health.
Spot & Tango Geographic Distribution
Predominantly US-centric with minor international reach, mainly in English-speaking or Western European countries due to premium product nature.
Top Countries
United States
98%
Canada
1%
United Kingdom
0.5%
Australia
0.3%
Germany
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households often consist of 2-4 members with high income, indicating a focus on affluent pet parents.
Employment Status
Income Distribution
Education Level
Spot & Tango Behavior Analysis
Behavior Profile
Health-Conscious
Pet Wellness
Convenience-Oriented
Online Shopping
Digitally Savvy
Personalization
Brand Credibility
Risk-Free Trial
Customer Service
Loyalty
Proactive Health Management
Time-Saving
Research-Oriented
Instagram Usage
YouTube Engagement
Facebook Usage
Sustainable Consumerism
Home Delivery Preference
Product Transparency
Feedback Driven
Device Breakdown
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