Media Tradecraft : Market and Competitor Analysis

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mediarsolutions.com

www.medsaf.com/

Media Tradecraft is an ad technology and monetization consultancy that helps publishers optimize their ad revenue. They offer a holistic and personalized approach, using data science, proprietary ad tech, and advanced yield optimization to help publishers earn more from their content.

Company : Media Tradecraft

Industry : Ad TechnologyDigital PublishingMonetization

Major Markets

United States

United Kingdom

Canada

Key Competitors

AdThrive

Mediavine

Ezoic

Media Tradecraft Key Value propositions

Data Science

Ad Optimization

Proprietary Technology

Personalized Service

Media Tradecraft Latest news

Media Tradecraft | Media Tradecraft

Numbers are important, but it's our people who really count. ... Really Big Websites. Independent Sites with Great ... Guardian News & Media · Walter Football. The ...

Media Tradecraft | LinkedIn

About us. Media Tradecraft is a next-generation media services firm that specializes in bespoke digital advertising and monetization services for big media ...

Success Stories | Media Tradecraft

... big results. A Focus on Core Strengths Drive Success. Guardian News & Media – Global News and World Class Journalists supporting Original reporting and ...

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Media Tradecraft SWOT Analysis

Strengths

Data-driven approach to ad optimizationProprietary ad tech stackPersonalized client services

Weaknesses

Relatively unknown compared to established competitorsPotential difficulty in attracting large publishersReliance on a niche market

Opportunities

Expansion into new markets and verticalsDevelopment of new products and servicesStrategic partnerships with other players in the ad tech ecosystem

Threats

Intense competition in the ad tech industryChanging landscape of digital advertisingDependence on third-party platforms and technologies

Top Marketing Strategies for Media Tradecraft

Personalized User Onboarding

This strategy will help Media Tradecraft personalize the onboarding experience for each publisher, making them feel valued and setting them up for success. It will boost user engagement and increase the likelihood of long-term adoption.

Content-Specific Call-to-Action Optimization

This will help Media Tradecraft craft compelling calls to action that resonate with publishers based on their specific needs and pain points, leading to increased conversion rates for their services.

Leverage User-Generated Content (UGC)

This strategy will showcase the success stories of existing Media Tradecraft clients, building trust and social proof among potential customers. It will demonstrate the effectiveness of their services and attract new publishers.

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Media Tradecraft User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

CEO

Industry :

Digital Publishing

Education :

MBA, Business Administration

Preferred platforms

GOALS

Increase website traffic and engagement to attract and retain a larger audience
Drive ad revenue growth by optimizing ad placements, formats, and pricing strategies
Explore new monetization opportunities beyond traditional display advertising, such as subscriptions or sponsored content

Frustrations

Declining ad revenue due to low CPMs and increasing competition
Difficulty in navigating the complex and constantly evolving ad tech landscape
Lack of technical expertise to implement and manage sophisticated ad optimization strategies

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Head of Revenue

Industry :

Online Media

Education :

Bachelor of Science, Marketing

Preferred platforms

GOALS

Improve the user experience on the website while maximizing ad visibility and revenue
Identify and implement innovative ad formats and technologies that align with industry trends and user preferences
Build strong relationships with advertisers and demand partners to secure premium ad campaigns

Frustrations

Balancing the need for ad revenue with the potential impact on user experience and website performance
Keeping up with the latest ad tech trends and evaluating the effectiveness of new solutions
Managing ad quality and preventing intrusive or irrelevant ads from appearing on the website

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Digital Marketing Manager

Industry :

Digital Media

Education :

Bachelor of Arts, Communications

Preferred platforms

GOALS

Optimize website content and structure to improve SEO performance and attract a wider audience
Increase user engagement metrics such as time on site, page views, and social media shares
Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns

Frustrations

Limited budget and resources allocated to digital marketing initiatives
Difficulty in demonstrating the return on investment (ROI) of marketing efforts
Facing challenges in keeping up with the constantly evolving digital marketing landscape and adapting strategies accordingly

Media Tradecraft Geographic and Demographic Insights

Geographic Insights: Media Tradecraft's primary market is the US, followed by the UK and Canada. They also see significant traction in Australia and Germany.

Top Countries

United States
45%
United Kingdom
15%
Canada
10%
Australia
8%
Germany
7%

Demographic Insights: The target audience consists primarily of males aged 25-44, highlighting a preference for this demographic in ad tech and digital publishing.

Age Distribution

Gender Distribution

Media Tradecraft Socio-economic Profile

Household and Income Insights: The target audience falls predominantly within the medium-income bracket, with a mix of household sizes indicating a diverse clientele.

Educational and Employment Insights: Media Tradecraft primarily targets professionals in full-time employment with a university-level education, reflecting the industry's demand for skilled individuals.

Households Size

Income Distribution

Education Level

Employment Status

Media Tradecraft Behavioral Insights

Interest-Based Insights: The target audience is interested in Technology, Business, Digital Marketing, Advertising, Publishing, Media and Finance.

Technology and Social Media Usage: The audience prefers desktop devices and uses professional platforms like LinkedIn and Twitter. They also engage with YouTube for industry-related content.

Interests

TechnologyBusinessDigital MarketingAdvertisingPublishingMediaFinance

Device Breakdown

Social Media Usage

Media Tradecraft Top Competitors

Competitor	Estimated market share	Top domains
AdThrive	30%	Ad Network, Publisher Management, Ad Optimization
Mediavine	25.5%	Ad Network, Publisher Management, Video Advertising
Ezoic	18.5%	Ad Optimization, AI-Powered Testing, Website Performance

mediarsolutions.com

www.medsaf.com/

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