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Media Tradecraft Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Head of Revenue
Education: Master's Degree
Age: 42
Gender: Male
Occupation: Head of Operations
Education: Bachelor's Degree
Age: 37
Gender: Female
Occupation: Digital Strategy Director
Education: Professional Degree
Sarah Chen
Age: 48
Gender: Female
Occupation: Head of Revenue
Education: Master's Degree
Industry: Digital Publishing
Channels: LinkedInXYouTube
Goals
- Maximize programmatic ad revenue across all digital properties without compromising user experience
- Implement a future-proof monetization strategy that adapts to evolving ad tech and regulatory changes
- Gain strategic control and transparency over current ad operations and partnerships.
Pain Points
- Declining CPMs and generic 'cookie-cutter' ad management solutions
- Lack of actionable insights from current ad data and complex ad tech stack
- Inability to efficiently adapt to new industry standards and privacy regulations (e.g., cookie deprecation).
Media Tradecraft Geographic Distribution
Heavily concentrated in the US and UK, reflecting the founders' experience and a global media client. Other English-speaking markets follow.
Top Countries
United States
85%
United Kingdom
7%
Canada
3%
Australia
2%
Germany
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily live in 3-4 person households with high income, indicating established professionals and decision-makers.
Employment Status
Income Distribution
Education Level
Media Tradecraft Behavior Analysis
Behavior Profile
Decision-maker
Strategic
Data-driven
Problem-solver
Innovator
Seeking Expertise
Discerning
Long-term oriented
Professional
Information-seeking
Networking
Performance-focused
Risk-aware
Collaborative
Influential
Adaptable
Tech-savvy
Results-oriented
Device Breakdown
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