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Spocket Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Age: 25
Gender: Male
Occupation: Unemployed (Seeking Opportunities)
Education: Associate Degree
Age: 28
Gender: Female
Occupation: Part-Time Gig Worker
Education: Bachelor's Degree
The Budget-Conscious Student
Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Industry: Side Hustle (E-commerce)
Channels: TikTokYouTubeInstagram
Goals
- Earn extra income to support living expenses and tuition fees
- Gain practical business experience beyond academics
- Build a foundational online business without significant upfront investment.
Pain Points
- Lack of capital to start a traditional business
- Limited time due to studies and part-time work
- Fear of complex business processes and steep learning curves.
Spocket Geographic Distribution
Strong focus on US & EU markets for suppliers and users. Expanding global reach is implied with various language options.
Top Countries
United States
40%
United Kingdom
15%
Canada
10%
Australia
7%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, with a strong leaning towards medium income levels, seeking additional revenue streams.
Employment Status
Income Distribution
Education Level
Spocket Behavior Analysis
Behavior Profile
Product Sourcing
Inventory Management
Order Fulfillment
Tech-savvy
Online Business
Digital Marketing
AI Tools
Fast Shipping
Customer Satisfaction
Platform Integration
Product Research
Self-improvement
Budget-conscious
Support
Social Proof
Scalability
Time-saving
Learning
Device Breakdown
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