Top Marketing Strategies for Stacked Sports

Stacked Sports User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Head Football Coach

Industry :

College Sports

Education :

Master's Degree, Sports Management

Preferred platforms

GOALS

• Increase athlete recruitment efficiency by streamlining communication with potential recruits
• Build and maintain strong relationships with recruits and their families throughout the recruiting process
• Improve team communication and organization through a centralized messaging platform

Frustrations

• Dealing with disorganized communication channels like emails, texts, and phone calls
• Spending excessive time on administrative tasks related to communication
• Struggling to personalize communication with a large number of recruits

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Athletic Director

Industry :

College Sports

Education :

Master's Degree, Sports Administration

Preferred platforms

GOALS

• Improve communication efficiency across all athletic department stakeholders including coaches, athletes, and staff
• Enhance the brand image of the athletic department through consistent and professional communication
• Streamline internal communication processes for announcements, updates, and event management

Frustrations

• Managing communication silos within the athletic department
• Ensuring consistent messaging across different sports teams and departments
• Reaching a dispersed audience of stakeholders effectively

Name:

Mike Brown

Age :

28

Gender :

Male

Occupation :

Assistant Basketball Coach

Industry :

College Sports

Education :

Bachelor's Degree, Sports Management

Preferred platforms

GOALS

• Connect with potential recruits through their preferred social media channels
• Showcase the team's culture and values to attract top talent
• Build personal connections with recruits through engaging and personalized content

Frustrations

• Keeping up with the constantly evolving landscape of social media platforms
• Breaking through the noise and getting noticed by potential recruits online
• Measuring the effectiveness of social media outreach efforts

Stacked Sports Geographic and Demographic Insights

Geographic Insights: Stacked Sports' primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking countries with established sports industries.

Demographic Insights: Stacked Sports' target audience consists of individuals aged 35-44, predominantly male, reflecting the demographics of coaches and athletic directors.

Stacked Sports Socio-economic Profile

Household and Income Insights: The target audience typically falls within the medium to high-income brackets and reside in households of 3-4 individuals.

Educational and Employment Insights: The majority of target users are employed full-time, likely in coaching or athletic administration, and hold a university or college degree.

Stacked Sports Behavioral Insights

Interest-Based Insights: Stacked Sports targets individuals interested in sports, technology, college sports, recruiting, communication, marketing, and business.

Technology and Social Media Usage: Users primarily access the platform via desktop devices and engage with social media platforms such as Facebook, LinkedIn, and Twitter.

Stacked Sports Top Competitors