Soulflower's target audience encompasses individuals and households seeking natural, organic, and vegan personal care products across various categories like skincare, haircare, aromatherapy, and home wellness. This includes urban and semi-urban populations in India who are becoming increasingly aware of the benefits of natural ingredients and the harmful effects of chemicals. Specific segments within this audience include young professionals and millennials looking for sustainable and cruelty-free options, parents seeking safe and natural products for their families, and individuals with sensitive skin or specific concerns like acne or hair fall who prefer natural remedies. The brand also targets those interested in essential oils for aromatherapy, meditation, and relaxation. Furthermore, individuals looking for gift options that are thoughtful, natural, and wellness-oriented would also fall into their target audience. They cater to consumers who are moving away from mass-produced synthetic products towards artisanal, natural, and ethically produced alternatives.