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Executive Summary

Something New is a Los Angeles-based creative agency specializing in branding, design, and marketing. They offer a comprehensive suite of services ranging from brand platform development to film production. Their focus on creating impactful experiences sets them apart, aiming to elevate brands and drive business growth.

Industries

Creative AgencyMarketing and AdvertisingBranding and Design

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Something New Top Products

Brand Positioning

Customer Sentiments

Something New Key Value Propositions

Branding
Experience Design
Digital Marketing
Film Production

Something New SWOT Analysis

Strengths

Experienced team with diverse skills.

Focus on delivering measurable results and ROI.

Strong creative vision and innovative approach.

Weaknesses

Limited geographical reach due to LA focus.

Potential difficulty competing on price with larger agencies.

Reliance on client project flow and potential seasonality.

Opportunities

Expanding service offerings to address emerging marketing trends.

Leveraging digital marketing to reach a wider audience.

Developing strategic partnerships to enhance service capabilities.

Threats

Intense competition from established agencies in LA.

Economic downturn impacting client marketing budgets.

Rapidly evolving marketing landscape requiring constant adaptation.

Something New operates in the creative and marketing industry. They specialize in branding, design, and marketing services, catering to businesses across various sectors. Their work spans brand development, digital experiences (apps and websites), and film.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Something New Target Audience

View Details

Geographic Insights

Something New's primary target market is the United States, capturing an estimated 90% of its user base, followed by Canada and the United Kingdom with significantly smaller shares.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

Something New Audience Segments

Something New targets businesses seeking branding, design, and marketing services. This includes brand platform creation, concept development, graphic design, app and website development, and film production. Their ideal clients value experience-driven approaches that yield measurable results.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Something New

Personalized User Onboarding

This strategy focuses on tailoring the onboarding experience for each new client, enhancing engagement and satisfaction by providing personalized guidance and relevant information to help them fully utilize Something New's services.

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Leveraged Reciprocity

This strategy leverages the principle of reciprocity, offering valuable content and resources to potential clients, fostering a sense of obligation and increasing their likelihood of engaging with Something New's services.

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Enhanced Visual Guiding

This strategy enhances the user experience by incorporating visual cues and elements that guide potential clients through their decision-making process, making it easier for them to understand Something New's offerings and take desired actions.

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