Top Marketing Strategies for San Jose Conservation Corps and Charter School

San Jose Conservation Corps and Charter School User Persona

Name:

Maria Hernandez

Age :

23

Gender :

Female

Occupation :

Unemployed, recent college graduate

Industry :

N/A

Education :

Bachelor's Degree, Environmental Studies

Preferred platforms

GOALS

• Secure a stable and fulfilling job in the environmental sector that aligns with her values and allows her to contribute to a healthier planet
• Gain practical job skills and experience to make her a competitive candidate for environmental organizations and companies
• Build a professional network within the environmental field in San Jose to discover new opportunities and collaborate with like-minded individuals.

Frustrations

• Facing difficulty finding entry-level positions in the environmental field that pay a living wage in San Jose
• Lacking the professional network and connections to break into the competitive environmental job market
• Feeling uncertain about her career path and how to best utilize her degree in the current job market.

Name:

David Nguyen

Age :

20

Gender :

Male

Occupation :

Part-time Retail Associate

Industry :

Retail

Education :

High School Diploma

Preferred platforms

GOALS

• Transition into a more stable and well-paying career path that offers long-term growth and advancement opportunities
• Learn valuable trade skills through a hands-on training program that can lead to industry-recognized certifications
• Improve his financial situation to become more independent and contribute to his family's expenses.

Frustrations

• Struggling to make ends meet with his current part-time job and limited earning potential
• Lacking the financial resources to pursue further education or vocational training
• Feeling stuck in a dead-end job with little opportunity for growth or skill development.

Name:

Ashley Kim

Age :

25

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Design

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Find a community of like-minded individuals who are passionate about environmental conservation and social change
• Use her creative skills and design expertise to make a positive impact on her community and the environment
• Gain experience working on real-world projects that align with her values and contribute to her professional portfolio.

Frustrations

• Feeling isolated and disconnected in her work as a freelancer and lacking a sense of community
• Struggling to find clients and projects that align with her values and commitment to sustainability
• Seeking opportunities to expand her network and collaborate with others on meaningful projects that benefit the community.

San Jose Conservation Corps and Charter School Geographic and Demographic Insights

Geographic Insights: The primary target market is the United States, specifically San Jose, California, due to the organization's local focus.

Demographic Insights: SJCCCS primarily targets young adults aged 18-27, with a significant portion between 18-24. The gender distribution is balanced.

San Jose Conservation Corps and Charter School Socio-economic Profile

Household and Income Insights: Target users are primarily from low to medium-income households, reflecting the focus on unemployed/underemployed youth.

Educational and Employment Insights: The primary target users are unemployed or working part-time, with most having high school diplomas or some college education.

San Jose Conservation Corps and Charter School Behavioral Insights

Interest-Based Insights: Target users show an interest in environmentalism, social justice, and job hunting, aligning with SJCCCS's mission.

Technology and Social Media Usage: Users are active on social media platforms like YouTube, TikTok, and Instagram, primarily using mobile devices.

San Jose Conservation Corps and Charter School Top Competitors