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Sonar Informatics Target Audience

The target audience consists of healthcare providers and commissioners, including pharmacies, GPs, NHS Trusts, and CCGs, looking for IT solutions to streamline services, manage data, and improve patient care. This includes those interested in offering private PGDs (Patient Group Directions), travel clinic services, and enhanced NHS services like flu vaccinations and stop smoking support.

User Segments

Sonar Informatics Geographic Distribution

Sonar Informatics primarily operates in the UK, holding a dominant market share. Neighboring Ireland shows potential, while interest from Australia, Canada, and the US suggests future expansion opportunities.

Top Countries

United Kingdom flag

United Kingdom

90%
Ireland flag

Ireland

5%
Australia flag

Australia

2%
Canada flag

Canada

1.5%
United States flag

United States

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience falls mainly within middle-income brackets, with a mix of household sizes, indicating a broad appeal across various life stages.

Employment Status

Income Distribution

Education Level

Sonar Informatics Behavior Analysis

Behavior Profile

Device Breakdown

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