Sonar Informatics Limited Competitor Insights

Major Markets

United Kingdom

Ireland

Australia

Key Competitors

EMIS Health

TPP (SystmOne)

Top Marketing Channels

EMIS Health

Content Marketing
Examples: Whitepapers on digital transformation in healthcare, Case studies on NHS Trusts, Blog posts on new health tech regulations
Campaigns: Digital Transformation Series, NHS Success Stories, Regulatory Updates

Digital Advertising
Examples: Google Ads for 'EHR systems NHS', LinkedIn Sponsored Content targeting healthcare IT professionals, Targeted display ads on medical news websites
Campaigns: EMIS Web Solutions, Interoperability Focus, Patient Engagement Tools

Event Marketing
Examples: Sponsorship of NHS Confed Expo, Hosting webinars on clinical workflow optimization, Participation in primary care conferences
Campaigns: Future of Healthcare Summit, Clinical Excellence Webinars, EMIS Connect Events

Direct Sales Team
Dedicated account managers for NHS regions, Business development executives for large practices, Inside sales for smaller clinics
NHS Partnership Program, Practice Growth Initiative, Digital Health Solutions Consultation

Partnerships & Alliances
Collaborations with hardware providers, Integration with third-party app developers, Reseller agreements with IT consultancies
Integrated Care Ecosystem, Strategic Alliance Program, Reseller Enablement Initiative

Tender and Procurement
Responding to NHS framework agreements, Submitting bids for regional IT contracts, Participating in national procurement initiatives
NHS Digital Framework Bids, Primary Care IT Procurement, Integrated Care System Proposals

Established market leader in NHS primary care

Comprehensive suite of integrated solutions

Strong brand recognition and trust within healthcare.

Perceived as legacy system

potential for slower innovation compared to agile startups

Complex implementation and training requirements.

Growing demand for integrated care systems

Expansion into secondary care

Opportunities for AI and data analytics integration.

Emergence of new

agile competitors

NHS budget constraints

Regulatory changes impacting existing products.